GMB – How is your participation in BiS SiGMA America going? What are your expectations and what does Marjosports present here?
Jorge Dias - BiS SiGMA Americas is a truly important event, as networking is essential to improving any business. Our team is present at the main events on the planet, such as our trip to London to participate in ICE London. BiS SiGMA Americas is also a great opportunity to show the market MarjoSports' differences, which range from regulation with Loterj to the diversity of games and the agility of our system. We will expose Marjo and we will learn even more from the market.
You were the fourth company to obtain authorization from Loterj to operate online gaming in Brazil. What is this approval due to in your opinion? What requirements did they have to fulfill?
Pioneering is a word that is part of MarjoSports' history. We are both in the group of the first bets in the country, and in the group of the first to be regulated by Loterj. We have always been following the debate on online gaming legislation in Brazil. Our company prioritizes improvement in all areas, with the aim of offering the best betting platform in the country.
With this focus, regulation with Loterj could only be a consequence. After all, offering a safe and headache-free experience, ensuring customer enjoyment is part of our mission. After going through the so-called Proof of Concept (PoC), which is a requirement of Loterj's accreditation notice, it became clear that our investments in technology, management and personnel are on the right track. I believe in the growth of the market, which is increasingly driving the country's economy, and I have no doubt that MarjoSports will continue to pioneer the next steps in this market.
Using facial recognition, a feature of MarjoSports, the platform guarantees greater security for its users. What other technologies are you implementing or plan to implement?
We are constantly seeking improvement. Good team integration is one of the recipes for this to work. Most of the time the suggestion comes from the user via online chat. The chat team already forwards the demand to the responsible sector, which seeks to develop solutions to the issues presented. In the case of facial recognition, we are complying with a rule from Loterj itself, while at the same time offering greater security to the customer, ensuring that they are the ones withdrawing their own money. In fact, this identity verification care exists since registration, when the person has the option of receiving a message via email or telephone to complete their registration.
There are several new features scheduled for 2024, some of which emerged after references we found at ICE London, the main betting market event in the world. We insist on an up-to-date team, which is why we are always looking for events that enable networking and the emergence of new ideas that improve our service. I'll leave you curious, as I won't detail what's ahead, but I can guarantee you: you know that saying “a rocket has no reverse”? This is about MarjoSports in 2024. (laughs) I joke, but it is thanks to a lot of work and a talented team that we are envisioning an even more successful future.
In less than a year, MarjoSports has supported Brazilian sport and talent, in successful partnerships with clubs such as Corinthians, Coritiba and Goiás. Also present in the Brazilian Championship series A and B, and in the Spanish and Italian Championships. What goals exist for 2024 in terms of sponsorships and partnerships?
I may be judged as a demagogue, but I will answer you from my heart: it is part of MarjoSports' principles to give back to society the success that this same society has provided us. I proudly say that I have already sold popsicles on the streets of my city (Taquaritinga do Norte – PE), and managed to build a great company, in a challenging market, thanks to a lot of work and a competent team. How can I not reciprocate that?
When I think about investment in marketing, I think that it needs to be effective, good for everyone involved, and being able to make these investments benefiting Sports and Culture in our country is an important path. We will continue to look for partners that add to our world, and I can tell you something new: we are going to launch an Affiliate program in a unique and unprecedented format in the segment. MarjoSports will once again be a pioneer, now in terms of partnerships with Affiliates. I guarantee that we will revolutionize the sector.
The company hired ambassadors who are popular figures in Brazil, such as Ratinho. What other media figures do you have in mind for your campaigns?
Throughout our history, we have had excellent partners adding to our project. I mention here the singer Wesley Safadão, the former player Ronaldinho Gaúcho, the singers Léo Santana, Gabriel Diniz, Xand Avião, the influencer Carlinhos Maia, the comedian Tirullipa, just to remember a few. All of them with an ability to communicate with the masses that is indisputable. We will continue to follow this line in new partnerships.
Does MarjoSports also plan to act with social campaigns?
I thought a lot about how to answer this question, simply because this is already a reality, but I don't usually explain it. My team insists that I must show our social actions, especially so that they serve as examples for other businesspeople. After all, we believe that private and public initiatives can continue together seeking solutions to the population's problems.
My focus has been supporting health institutions, cultural projects, and actions to combat hunger. I decided to expose it here, to tell you, first hand, that we are going to expand these actions with a great new development in the Social area that MarjoSports will announce later this year. It is part of our intentions to give back to what we have become.
What do you expect from the new Brazilian regulated market? Do you believe that many bookmakers will compete?
We welcome the new market law. After all, MarjoSports is an example in this regard. As I have said, we have been following the discussions in Brazil, and even visiting other countries where this market is already regulated, to understand how it works and its impact on the economy. We are talking about thousands of jobs created, a strong and consolidated market in other parts of the planet. This market opens doors, generates opportunities, and offers an extra combo when it comes to fun.
What makes the platform different to compete in this growing scenario of online betting companies?
First of all, it is necessary to return to the subject of “regulation”. I talk to so many people who only try to play conventional lotteries out of fear of this new market. And there are scams out there! That's why MarjoSports comes out ahead with the difference of being regulated by Loterj, and of having a team that followed all discussions in the National Congress and in other countries in this process.
Safety when betting is basic, and there are few people offering it out there, but Marjo is a reference in this regard. This fact alone puts us on a podium, making an analogy. Furthermore, we work daily to reduce bureaucratic steps in the systems, making all actions increasingly simplified, such as deposits and withdrawals. The relationship with the customer is also different. I don't remember the last time there was a queue in our chat, as there is always a collaborator available for our bettor. And we will continue in this line, improving what is already good, listening to user feedback and seeking more knowledge from the market.
Does MarjoSports aim to conquer other LatAm markets, or do they intend to focus on Brazil?
I see this as a consequence. Have you ever heard the phrase: “Success comes to those who are so busy that they can’t look for it”? I think this has been the reality of our team. We are truly passionate about this market, for every challenge that appears in front of us. I guarantee that more and more people will hear about MarjoSports, and more than that, they will become customers, seeing Marjo as a fun option, in this combo of following sports championships with the excitement of betting, or the world of games with that same emotion. Let's move forward, the work doesn't stop.
Source: Exclusive GMB
