As the official sponsor of the event, Betsson will have four designated points along the route where it can encourage and support runners to reach the finish line. In addition, it will offer different odds on the marathon and some of the brand's ambassadors will be part of the event. Among them, Diego Rebagliati, the renowned Peruvian sports journalist and commentator, who will take on the challenge of running the marathon.
In preparation, Zé Roberto, former Brazilian professional football player and Betsson brand ambassador, will offer tips and advice that will guide participants, ensuring they are prepared for success on race day. This proactive involvement emphasizes Betsson's commitment to empowering athletes and enhancing the marathon experience.
“At Betsson, we celebrate this sponsorship as a significant milestone. While sport has always been in our DNA, this moment marks our first sponsorship of a marathon in our 60-year history,” says Ronni Hartvig, commercial director at Betsson Group.
“As the market leader in Peru, we are proud to support the third most practiced physical activity in the country. This partnership provides excellent brand exposure, engages us with our customers, offers odds and motivates runners," he defines.
This two-year agreement further consolidates Betsson's commitment and passion for the sport. As one of the main players in the sector, Betsson supports sports actions in the Latin American region and acts as the main sponsor of prestigious events and teams.
These include Boca Juniors, Racing Club and the ATP Cordoba Open tournament in Argentina, as well as Atlético Nacional in Colombia.
The sponsorship of the Adidas RÍMAC Lima 42K Marathon demonstrates Betsson's dedication to promoting sportsmanship and healthy lifestyles in the regions where it operates. Betsson hopes to empower even more athletes across the Latin American region.
Founded in 1963, Betsson Group is one of the largest references in online gambling in the world, offering entertainment to millions of players with more than 20 award-winning brands, including Betsson, Betsafe and InkaBet.
With proprietary technology across its product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis. The company's vision is to provide the best customer experience in the industry.
Sustainability is an integral part of Betsson's strategy, as taking responsibility for customers, employees and communities is a prerequisite for running a successful, sustainable business.
The Betsson Group employs over 2,000 people across Europe, South America, Asia and North America and is wholly owned by Betsson AB - listed on Nasdaq Stockholm.
Source: GMB
