GMB - What are the main differentiators of the Bragg aggregation platform compared to others in the market?
Matej Nemec - The Bragg aggregation platform is perhaps the most comprehensive content hub in the entire iGaming industry, bringing together games from Bragg’s proprietary in-house studios, our partner studios and content from a multitude of other iGaming providers in one central interface, our Remote Games Server (RGS).
The RGS is licensed, certified and approved to deliver content in 25+ regulated jurisdictions globally across Europe and the Americas. But where the true differentiation exists for me are in things like its speed to market and scalability, supported by a flexible, content agnostic platform which seamlessly integrates with any online gaming system or existing internet browser. Add to this the fact that Bragg RGS content is underpinned by our Bragg Player Account Management (PAM) system, the Bragg HUB and our FUZE digital marketing toolset, then you have a very compelling aggregation service.
How does Bragg Gaming Group select and choose partner game studios for its aggregation platform? And what is the most sought-after game?
Bragg is a globally focused aggregation and content provider, so we aim to hold a diverse portfolio of games which can cover all the needs of customers, something which often means we close local (more niche) content providers dominant in individual markets. This is to allow us to best support our operator partners in those markets.
When selecting aggregation partners Bragg focuses on things like the licenses the studio holds, the pricing as we must be able to create a competitive offering for an operator’s clients, and technical compatibility with our own in-house developed software, such as our marketing toolset, FUZE. Perhaps the most important thing we look for is quality content which appeals to players, because that after all is what will separate us from the competition.
At present, in Brazil the big slots are so-called crash games, with many operators creating entire categories of them to entice local players. Many of these games are of course supplied by Bragg, on top of our other market-leading portfolio titles.
You have a distribution partnership with Digitain, a giant in the iGaming world. Also with Superbet. What other companies do you have in mind for 2024, thinking globally and in the LatAm market?
Our strategy has always been to pursue partnerships with tier one content providers and operators, it has propelled our growth and success to this point, and it will continue to be our strategy going forward into the future. With regards to the Latin American market, we are constantly working to secure content and technology partners both among the local businesses looking to offer iGaming and sports betting when markets open up and those international operators looking to expand their regulated operations into the Latin American region.
What are the biggest challenges and opportunities when expanding into regulated markets in North America, Europe, and globally?
The biggest challenges in any regulated jurisdiction are gaining market share and doing so in a way which is compliant with local regulations, while at the same time creating long-term relationships with players. While market share is not guaranteed, opportunities exist to drive market share growth through things like localized content .i.e. content geared to the preferences and demands of local players.
Bragg has a proven track record of success in this area, for example where we’ve developed separate math versions of our games for Europe and the U.S. using knowledge of player preferences in these regions that has been derived from data collected from our technology solutions. Feeding through from that localization, having partners who are local providers/operators can also be a great opportunity to create a long-lasting and impactful presence on any regulated market, and in that respect, Bragg is ready to engage with prospective local partners globally.
How does Bragg Gaming Group plan to stand out and gain space in highly competitive iGaming markets like Brazil?
We plan to stand out and gain space largely by playing to our strengths, our single API technology solutions, our extensive content aggregation, and development services to create game changing partnerships with tier 1 operators looking to enter the Brazilian market. Yes, the Brazilian market will be a hugely competitive one, but our suite of products, combined with our ever-increasing presence in the market and the success of those operators whom we are already partnered with will allow us to stand out from the crowd.
Could you tell us more about Bragg Gaming Group's growth strategy for the year 2024, especially regarding Latin American markets?
Bragg’s growth strategy is two-fold, to continue to grow and expand into regulated markets, while also continuing to develop and produce best-in-class iGaming content and technology solutions for our clients. This is the strategy we’ve pursued in Europe and the U.S. and one we’re continuing to pursue in the Latin American market, beginning with Brazil and Peru.
In Peru, we recently received a B2B licence from the local gambling regulator, MINCETUR to distribute our proprietary and exclusive games content via the Bragg HUB. Brazil is a hugely compelling and important market for Bragg, and we’ve already been working with operators in the region, for example, with Superbet, who have taken our proprietary content and aggregation services. As we have done in European markets like the Netherlands, we want to become the preferred content and technology partner to the Brazilian iGaming and sportsbook market.
How does Bragg Gaming Group address regulatory compliance and compliance issues in different markets?
Bragg Gaming content has been licensed, certified, and approved in more than 25 global regulated markets. In each of those markets, we’ve had to conform to local regulations and compliance to successfully launch operations, and we’ve learned things along the way.
That accumulated knowledge is crucial, not only in our conduct across those markets, but new markets as well, in that we are aware of, and can deploy our business in a way which anticipates the regulatory demands of the market, even the most complex ones. In respect of ongoing compliance, our technology solutions support a full range of tools designed to monitor and provide oversight to our client’s operations. These include know your customer (KYC) tools, anti-money laundering and fraud prevention tools, risk prevention and the latest in responsible gambling tools which allow for player monitoring and intervention where needed.
What is the importance of Bragg's studios, such as Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic, and Oryx Gaming, in developing the company's game portfolio?
Each of Bragg’s studios brings a different type of product development mindset to the table, in order to appeal to different types of players. For example, Atomic Slot Lab focuses on using best-in-class features, themes and mechanics from some of the best loved land-based casino slots in the US market to develop a new generation of online content for players.
Our Indigo Magic studio works to develop and deliver titles using best practices in ideation and game creation globally, but at the same time, deploying these games with a localized data-driven approach which accounts for local trends, tastes and preferences. At a higher level, we continue to innovate with our in-house studio brands and hold several trademarks for slot mechanics such as Duplicating Reels™ in Enchanted Manor from Atomic Slot Lab and Connect & Collect™ in Paradise Ticket from Wild Streak Gaming.
How does the company's Remote Game Server technology (Bragg RGS) stand out in providing a unique gaming experience for customers?
The RGS provides unique gaming experiences for customers through breadth of content, but additionally through its integrations with the Bragg PAM, HUB and our innovative FUZE marketing toolset. Developed using data-driven insights, FUZE offers tools such as free rounds, an AI powered game recommendation system, tournaments, tailored promotional marketing, bonusing, flash jackpots and quests, all of which can be facilitated through a single back-office and API solution.
These tools can be deployed to deliver gaming experiences which are tailor-made for our customers at all stages of the player journey, from increasing post conversion engagement through things like free rounds, then prolonging that engagement through leaderboards and quests, even to customer reactivation where marketing and communications tools can be deployed to prevent customer churn.
Matej, could you share some of the marketing strategies and partnerships that Bragg Gaming Group is using to drive its growth and market penetration?
We’ve always focused our attention on utilizing data-driven insights and extensive dialogue with our customers as a key information point in all our strategic decision making. We need to develop content that players will want to access and that our partners will want to bring into their offering, and at all points provide them with technology that supports and enhances what they do seamlessly. That is how Bragg drives both business growth and market penetration currently and going forward.
Source: Exclusive GMB
