Parimatch is a global brand and its success in entering and growing in new markets is made possible by its expertise in learning about its customers. Parimatch uses a combination of audience research, customization and metrics to understand its customers' preferences and to adapt its offer, providing a differentiated entertainment experience.
Maksym Tsaryk, head of Growe in Brazil, franchisor of the Parimatch brand, stated during BiS SiGMA: “Our goal is to create a community around the Parimatch brand. We do this through sponsorship of major sports teams and events, high-level partnerships, creativity and innovative technology that allows us to better understand our customers and develop highly personalized gaming experiences.”
According to him, “gamification helps create a fun experience for the user, but it is just one piece of the puzzle. The key to building loyalty is creating a trusted brand that engages our customers on an individual level.”
Parimatch is a global, dynamic and innovative sports betting and gaming brand, offering an immersive experience for users seeking excitement in the world of online entertainment. In Brazil, where it has the ambition to become a leader in the sector, the Parimatch brand is operated by Growe.
The company stands out with its cutting-edge platform known for its exceptional speed and interactive features that redefine the way people participate in sports and entertainment. Committed to responsible gaming practices, Parimatch ensures user safety and security while ensuring innovation and excellence.
Parimatch operates in accordance with regulations in all countries in which it is present and was one of the first companies to register on the Brazilian Ministry of Finance list to express its intention to apply for an operating license as soon as sector regulation is established.
Source: GMB
