A clock located on Avenida Paulista draws attention due to the exclusive design created for Sportingbet. On display, a sculpture reproduces the gesture that represents the new positioning “Enter the game confidently”. The watch will also feature the Sportingbet campaign logo and callout, ensuring the brand's presence in the heart of São Paulo.
Additionally, there will be OOH media support at other street clocks and in several subway stations in São Paulo. The campaign also includes stickers on trains and placement on internal subway screens in Salvador, as well as street clocks, bus shelters and MUPIs in Rio de Janeiro.
The launch of the action took place last week as a result of BiS SiGMA Americas 2024, one of the most important events in the global online gambling industry, which addressed topics such as market confidence and visibility.
In addition to the OOH actions that will color the city blue, Sportingbet also held an exclusive party in São Paulo, with special attractions to celebrate its presence in the betting market.
This collaboration between Sportingbet, DPZ and JCDecaux, a world leader in Out-of-Home (OOH), highlights the brand's commitment to providing a unique experience and reinforcing its presence in an innovative way in the betting market.
Source: ABC da Comunicação
