In celebration of the club's 119th birthday, Boca Juniors is proud to unveil its new jersey paying homage to the roots that bind both entities: the Swedish flag.
Jesper Svensson, CEO of Betsson Group, expressed his enthusiasm for the launch, stating: “We take great pride in our Swedish heritage, as well as our partnership with Boca Juniors through our shared blue and yellow colours and mutual love for football, this initiative strengthens our bond. As committed sponsors, we’re excited to spark passion among fans and players with our new jersey, reminding us of our shared history and values.”
In 1907, Esteban Baglietto, Santiago Pedro Sana, Alfredo Scarpati, and the brothers Juan and Teodoro Farenga, founding partners of Boca Juniors, walked to the port of Buenos Aires and waited for a ship to pass by. Unable to decide on the club’s colours, they decided to leave it to fate and adopt the colours of the flag of the first ship they saw. A boat from Sweden was the first one that came along.
The new jersey, part of the team’s third kit, features a predominant blue hue, accented by gold lines across the chest, symbolising the Swedish flag, alongside Betsson’s logo.
"We hope that this new kit motivates fans to live every minute of the game with intensity, because when we remember where we came from, it not only makes us feel at home, but also increases the passion we enjoy through the magic of football and the experiences that only can be experienced as a Boca fan,” comments Maximiliano Bellio, executive director of Betsson in Argentina.
Boca Juniors’ new jersey will debut on April 6, as the team faces Newell’s Old Boys in the penultimate round of the League Cup, before moving on to the final stage of the tournament.
Founded in 1963, the Betsson Group is one of the biggest references in online gambling in the world, offering entertainment to millions of players with more than 20 award-winning brands, including Betsson, Betsafe and InkaBet.
With proprietary technology across its product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis. The company's vision is to provide the best customer experience in the industry.
Sustainability is an integral part of Betsson's strategy, as taking responsibility for customers, employees and communities is a prerequisite for running a successful, sustainable business.
The Betsson Group employs more than 2,000 people across Europe, South America, Asia and North America and is wholly owned by Betsson AB. To find out more about Betsson, just click on www.betsson.com.br.
Source: GMB
