Sportingbet, however, decided to believe in the potential of these teams and stated that they will not be relegated. Betting on the strength of confidence, the bookmaker launched a super odds of 1 for 2024.00 for those who believe that one of the four teams will be champions. The promotion will last for one week, starting last Saturday (27).
The result is unlikely, but not impossible, and Sportingbet believes in the power of Brazilian fans' trust. “AI does not understand the power of the impossible. To challenge this idea, we released a 30-second video entirely generated by another artificial intelligence, in a kind of 'duel' between supercomputers.
The entire film was created using AI, from the images to the voiceover. The video was published on Sportingbet's Instagram and has already accumulated almost 9 million views, demonstrating the public's great interest in the campaign,” comments Danilo Dualiby, creative director at DPZ, the agency responsible for the action.
This video is part of the “Enter the game with confidence” campaign, developed by DPZ and will have activations in the country's main championships and features films for open and closed TV, as well as pieces for radio, OOH media and influencer marketing activations.
Sportingbet is a British sports betting operating company based in London, founded in 1997. In the market since 1998, Sportingbet has been consolidating itself year after year as one of the world leaders in sports betting, operating in more than 26 countries.
Data sheet
Title: Film - Enter the Game Confident
Client: Sportingbet
Agency: DPZ Agency
Source: GMB
