Among the channel's participants, there are journalists with experience in sports coverage and stints in mainstream media outlets, such as Fred Ring (Sportv, Jovem Pan and SBT), Bruno Laurence (Rede Globo, Fox Sports and Record TV) and Diego Viñas (CNN Brazil).
Also completing the cast are the CEO of Afro Esporte, Mia Lopes, football statistics specialist Rodrigo Maitan, and communicators Sabrina Petrarca and Lucas Reis, as well as guests.
The content project includes analyses, reviews, tips and opportunities, among other highlights. It is a product specialized in matters related to sports betting, and which also interprets information in real time.
There will be broadcasts starting before the ball rolls on some of the key football games played throughout the calendar, including post-game reviews.
The founder of Much Mais Play, Laudson Diniz, who has more than 15 years of experience in the audiovisual market, highlights the project's differences: “More than broadcasting, the channel combines sports analysis by a team of sports commentators. weight with data intelligence for the best betting tips.”
The head of business at Casa de Apostas, Anderson Nunes, adds: “It’s a really cool new product and one that we are very honored to be a partner in. This channel brings together important communicators linked to the world of sport and offers a wide range of content exclusively focused on broadcasting matches, such as analyzing the odds for the main clashes, among other topics.”
“We are aware of the increasing potential of the national betting market and we believe that this project will provide new options for bettors,” highlights the executive.
Present in Brazil since 2019, Casa de Apostas is the first company in the segment in Brazil to sponsor national football clubs and, for the 2024 season, it also innovated in the sector by acquiring the naming rights of Arena Fonte Nova, for four seasons. This year, the company also stands out with appearances in the Copa do Nordeste broadcasts on SBT.
One of the biggest specialists in the live broadcast market in Brazil, Much Mais Play has been operating in the audiovisual market since 2011, at the forefront, leading projects ranging from consolidated satellite transmission, design and implementation of technology to bring LIVE content to living rooms cinema to the assembly of streaming platforms for entertainment events, sports, e-sports and shows.
Source: GMB
