Unlike “Tardezinha”, another action by the singer, the “Sorte” tour will take place at night, in concert halls with a technological and immersive approach. Betnacional thought of every detail.
Each presentation will feature a DJ, to open the show, lighting effects with graphic elements of local city icons, to create a greater connection with the region, a motion from Betnacional, a two-stage activation for a better audience experience, in addition to of brand exposure promo action in all editions.
“We are very happy to be able to present the new tour of one of our ambassadors, connect Betnacional to the energy that permeates the show and, at the same time, reinforce our connection with technology. It will be a unique opportunity for fans to enjoy a memorable show and connect even more with Bet do Brasil”, says Lucas Gasull, partner at Lean Agency, an advertising agency of the NSX Group.
Singer Thiaguinho's new repertoire has 18 new tracks, 17 new ones and a re-recording with special appearances by Liniker, L7nnon, Billy SP and IMBA Coral. The project is a contemporary reading of typically Brazilian sounds mixed with the singer's musical references, in a samba and pagode style, mixing influences from R&B, afrobeat and other musical styles.
A member of the NSX Group, BetTech, which revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many success stories, Betnacional follows the concept of “bet from Brazil” with fastest service in the country when making withdrawals and deposits through PIX.
The sports betting site currently sponsors the Náutico, Remo and Paysandu teams and the eSports organization FURIA. Its ambassadors are players and former players Vini Jr., Hernanes, Jaqueline Carvalho, Murilo Endres, André Trindade, Sheilla Castro, Natalia Guitler and Gabriela Freindorfer, singers Thiaguinho, Seu Jorge and Ludmilla, as well as narrator Galvão Bueno.
In the stadiums, Betnacional has its brand displayed on advertising boards for games from different state championships and is a sponsor of Futebol 2024 on Rede Globo, in addition to holding the naming rights for the Rio State, Pernambucano State and Copa do Nordeste 24.
Source: GMB
