In the category 'Best Marketing Campaign', Lottopar has been nominated for the award for campaigns promoted across various media channels. Lottopar's strategy was to promote the brand to establish the first contact with the population, so that the people of Paraná could become more acquainted with this new government agency created in 2021.
To achieve this, campaigns were carried out on radio, advertising on blogs, portals, and social media platforms with the aim of also promoting the launch of sports betting and the social return to the population. The reach of the campaigns reached millions of Paraná residents, also standing out for their originality and ability to engage and convert the audience.
In the categories 'C-Level of the Year' and 'Outstanding Professional', the award is directed to the presidents of companies who have demonstrated exceptional leadership, strategic vision, and significant impact on the growth and success of their company in the sector, contributing to innovations that have significantly impacted the market as a whole.
For Lottopar, the leadership of the board allowed the company to achieve relevance in the national scenario, and in these categories, the nominee was the president of Lottopar, Daniel Romanowski.
Voting
Voting for the nominees for the Brazilian iGaming Awards 2024 takes place virtually on the event's official website. The process, that is restricted to one vote per person, is open to the public so that they can choose the desired company or professional.
To vote, simply access the website https://brazilianigamingawards.com/vote-2024/
Source: GMB
