Over the years working in the industry, I have witnessed the transformation of the betting market as new digital technologies emerged and integrated into the sector. As someone who has closely followed this evolution, it's fascinating to see the impact that the internet, mobile devices, and other innovations have had on how people gamble.
Therefore, in this article, I would like to share my perspective on how new technologies have been changing this market in profound and often surprising ways. Here's an overview of what we are seeing and what the next steps might be.
Accessibility and increasing convenience
One of the most noticeable and obvious changes is the greater accessibility and convenience provided by new technologies. Enjoying betting is easy through online platforms and apps.
According to data from the American Gaming Association, in 2020, about 79% of sports bets in the United States were made online, a significant increase compared to previous years. This increase in convenience has been driving the growth of the online betting market worldwide and especially here in Brazil.
High personalization and increasingly positive user experience
New technologies have also allowed for greater personalization and a more engaging user experience. Through machine learning algorithms and data analysis, betting sites can offer personalized recommendations, dynamic odds, and targeted promotions based on each user's behavior.
Additionally, augmented reality (AR) and virtual reality (VR) are being increasingly integrated into betting platforms, providing users with a more immersive experience.
Regulation and security deserve significant emphasis
While new technologies have brought many benefits to the betting market, they also present challenges in terms of regulation and security. The online nature of gambling makes it more difficult for regulators to monitor and control gambling activities.
However, technologies can also be part of the solution to these challenges. For example, blockchain is being explored as a way to ensure the transparency and integrity of online betting. Blockchain technology can create public and immutable records of all gambling transactions, ensuring that they are fair and transparent.
Regulation and security will be two vital points for establishing the new Brazilian market already in the regulatory scenario. All operators wishing to establish themselves long-term in Brazil will need to pay special attention to these points.
And what about the future?
As we look to the future of the betting market, I see many more possibilities that new, unexplored technologies can bring. We are only just scratching the surface of what artificial intelligence, augmented reality, quantum computing, and other innovations can offer our segment.
I envision a near future where bettors will have access to even more personalized and immersive experiences, transparency and security will be ensured by cutting-edge technologies, and the boundaries between the physical and digital worlds will become even more blurred.
As we prepare to embrace these changes, it is essential that we continue to collaborate globally to ensure that the betting market evolves responsibly and ethically, providing quality entertainment and safe gaming experiences for all. If you want to know how to bring your gaming platform into the future, please contact me.
Natalia Nogues
CEO of Control F5
