Adsterra interstitial ads: Get more conversions on your iGaming advertising

If you're advertising iGaming offers, you know how much effort goes into crafting an ad so it doesn't go unnoticed by users. In today's era of pragmatic advertising, users are already accustomed to the traditional ad formats of Google Ads and Facebook Ads, resulting in what we call "ad blindness."

This leads to campaigns with higher costs and lower effectiveness, directly impacting ROI and other campaign KPIs. In other words, less money in your pocket.

Unconventional advertising networks, like Adsterra, offer a variety of high-converting ad formats that popular ad networks don't, presenting a great opportunity for you to find new sources of qualified traffic for your offers.

Keep reading to learn more about Adsterra's interstitial ads and the benefits they can bring to your iGaming campaigns in 2024.

What are Adsterra's interstitial Ads?
 

If you come across a large banner that overlays the webpage you're browsing, that's an Interstitial ad. This format has been optimized to ensure maximum visibility and engagement for advertisers and affiliates in the iGaming world.

Interstitial ads take up the entire screen, with a prominent visual featured against a background. The background features a vignette effect, with 70% transparency, creating a striking visual impact.

The visual elements are designed in generous dimensions to capture a substantial part of the screen, ensuring they're impossible to ignore while users browse content.

This direct competitor to Popunder ads is already generating significant demand, representing up to 50% of all ad requests in Social Bar campaigns on managed accounts. For this reason, Adsterra has decided to make it accessible to all self-service advertisers as well.

Not only has the iGaming vertical witnessed impressive results with this strategy, but other verticals such as VPN, Finance, e-commerce, antivirus apps, and relationships have also benefited.

You can check here how to set up a campaign with Adsterra's interstitial ads from start to finish.

Interstitial ads are an integral part of the Social Bar

What's most interesting about setting up interstitial campaigns is that instead of introducing an independent ad block, requiring the setup of a new advertising campaign, Adsterra has integrated interstitial ads directly into the high-performance Social Bar format.

And why is this so advantageous? Because it allows the use of completely different visual resources and A/B testing with up to 15 different creatives in a single campaign.

Advantages of Adsterra's interstitial ads

• The format adheres to common UX guidelines;
   
• It's highly brand-friendly, allowing for the inclusion of brand names, logos, slogans, and more;
   
• The creative upload process is incredibly simple and intuitive;
   
• It provides unparalleled visibility;
   
• Your ad offer is displayed prominently on the page, ensuring prominence;
   
• It conveys the complete message, possibly eliminating the need for a prelander;
   
• The most accessible conversions come from cost-per-installation flows, cost-per-download, and cost-per-lead;
   
• It offers competitive CPM rates, without the need to pay more for premium placement.

Click here to sign up for Adsterra and start testing interstitial ads today.

Tips for Adsterra's Interstitial Ads

• Maximize creative diversity with a variety of templates;
   
• Offer discounts, bonuses, and promotions directly and transparently;
   
• Include text in the main image, but keep it concise; the main focus should be on visual elements;
   
• Surprise, intrigue, and pique interest, but maintain the ad's credibility and honesty;
   
• Effective use of clickbait is essential. Use powerful headlines to highlight exclusive offers, such as: "We distributed $3 million to our players last month."
   
• Use real values and convincing numbers, such as statistics and discounts, to persuade users and increase conversions;
   
• Apply time limits to your offers whenever possible. Creating a sense of urgency can increase conversion rates.

And what about iGaming? Offer an excellent opportunity, like an additional bonus after the first deposit of a premium service package for a limited period. You can be sure it will generate quality conversions.

Get to know Adsterra

Adsterra is a global advertising network with a unique partner care approach. With a friendly policy in various verticals, the platform positions itself as one of the best alternatives for traffic managers, brands, affiliates, and advertisers running iGaming campaigns who need to find new sources of qualified traffic beyond the major ad platforms in the market to increase their conversions and profits.

Join Adsterra's Whatsapp Channel and follow the official Instagram profile in Portuguese to learn more, stay up to date on digital advertising news, and participate in exclusive promotions.

Source: Adsterra