LUN 25 DE NOVIEMBRE DE 2024 - 11:52hs.
Expanding presence across the state

Bet7K signs naming rights contract for the Mineiro Amateur Football Championship

The sports betting and gaming house Bet7K has signed a sponsorship partnership with the Campeonato Mineiro Amateur. With this, the company will be the new owner of the naming rights in the football competition, in a contract valid until the end of 2024 with the option to extend it for another season.

"We are thrilled to welcome Bet7K as the official sponsor of the Mineiro Amateur Football Championship. This partnership not only bolsters the sports scene in Minas Gerais for amateur teams but also presents significant opportunities for growth and development for both partners and ensures quality sports entertainment for communities," stated Adriano Aro, president of the Minas Gerais Football Federation.

The Mineiro Amateur Football Championship held its inaugural edition in 2019 and holds considerable local importance by providing visibility to numerous teams and aspiring athletes. This isn't Bet7K's sole connection in Minas Gerais, as the company also serves as the master sponsor of the Minas Gerais Footvolley Federation. Nationally, the betting house is the official betting partner of Brazilian volleyball and sponsors the Brazilian Volleyball Confederation (CBV), holding naming rights for the leagues and Brazilian volleyball teams.

For the year 2024, the tournament is slated to kick off on June 2nd, with the FMF (Minas Gerais Football Federation) set to release comprehensive information about the competition, including regulations and the full match schedule.

"We at Bet7K are thrilled to announce the agreement reached with the Mineiro Amateur Football Championship. We take pride in our involvement in various sporting and entertainment events, bringing joy and excitement to people. Undoubtedly, this partnership underscores our commitment to supporting sports and is of great significance to all parties involved," stated Talita Lacerda, CEO of Bet7K.

In addition to securing the competition's naming rights, Bet7K will fulfill other obligations outlined in the agreement. These include prominent branding on the central plaque during the championship final, brand exposure on medals and trophies, placement on the front and upper back of shirts produced for the clubs, monthly posts on FMF's social media platforms, among other considerations.

Source: GMB