LUN 25 DE NOVIEMBRE DE 2024 - 11:42hs.
Legitimuz celebrates

Regulation: Facial recognition becomes MANDATORY for online casinos

Legitimuz, a company specializing in identity verification and facial recognition, points out May 2nd as a milestone for the iGaming industry in Brazil. For those operators who are keeping an eye on regulation, this date brought very important changes with the arrival of Ordinance SPA/MF No. 722, which establishes, among other things, the identification of users.

Identity verification upon initial registration becomes mandatory for all online casinos according to the new regulations. Now, let's delve deeper into what this will change and how you, as an operator, can adapt your online casino to this new measure.

Identity verification becomes mandatory

The requirement for identity verification and facial recognition had been discussed previously, but we were uncertain about how it would be implemented.

With the introduction of this new regulation, it's confirmed that identity verification and facial recognition must be conducted right at registration, before the user's account is created.

This measure aims to enhance user security and eradicate illegal practices such as money laundering and underage access to online casinos.

The new regulation mandates that each online casino operator implement an effective identity verification system (KYC), such as that provided by Legitimuz, which includes facial recognition, even before a user completes their registration.

Legitimuz's identity verification has the highest conversion rate in the market

With the mandatory requirement to verify the user's identity at the moment of registration, it's crucial to have an identity validation solution with a high conversion rate.

Many conventional identity verification solutions were not designed for casinos and often result in poor conversion rates, causing your casino to lose potential depositors.

Recognizing this gap, Legitimuz has developed an identity verification solution with the highest conversion rate in the market - without compromising the user experience.

Unlike traditional market technologies, this technology can verify the user's identity in less than 30 seconds.

Instead of experiencing slow identity verification, which leads to a high loss of new users, Legitimuz's identity verification maximizes conversions while minimizing losses.

Official database of bettors and fraudsters

In addition to offering the best identity verification solution on the market, Legitimuz also provides a large official database of bettors and fraudsters.

By serving the largest betting houses in the country, such as Esportes da Sorte and OnaBet, Legitimuz has an official database with hundreds of thousands of bettors - enabling instant user recognition during registration, further improving their experience.

Moreover, due to this extensive database, Legitimuz also maintains a blacklist of fraudsters. Through this database, it can block fraudulent registrations right at the outset.

By implementing Legitimuz's identity verification technology, not only will your online casino comply with regulations, but you'll also have a technology that maximizes conversions and blocks fraudsters.

In addition to the bettors and fraudster database, Legitimuz clients have access to a vast database of individuals associated with sports.

Through this list, more than 200,000 individuals directly linked to sports in Brazil can be identified. This ensures your casino blocks these users, eliminating the chance of match-fixing.

For these reasons, many major online casinos have recently switched from their old KYC and identity verification solutions to Legitimuz.

"We've already begun the regulation of betting and adopted Legitimuz as our partner to verify identity and conduct facial recognition of our players. We've been using it for a few months, and the system has met all our needs with extraordinary support," says Tiago Toscano of Esportes da Sorte.

The only 100% white-label KYC provider

Speaking further about Legitimuz's identity verification and KYC, it's essential to highlight that the company's technology is 100% customizable.

This allows you, as an operator, to tailor the KYC interface to your online casino's specific needs and preferences, ensuring it's fully personalized.
 


Legitimuz is the only 100% white-label KYC solution in Brazil, another significant advantage of the company.

Legitimuz: The best KYC and identity verification company for casinos

Understanding the importance of identity verification with the arrival of regulations, it's crucial that you, as an operator, implement this technology in your registration process as soon as possible.

For all the reasons mentioned earlier, the identity verification solution we recommend is Legitimuz.

As the only Brazilian KYC solution 100% specialized in the iGaming market, there's no better technology for you to implement in your betting house.

That's why it's currently the most used and sought-after solution by betting houses in the country.

In fact, for this article on GameBraz, Legitimuz has made its team of experts available to speak with operators and explain how their identity verification solution works in practice.

To speak with one of Legitimuz's specialists, click here.

Source: Legitimuz