SÁB 5 DE OCTUBRE DE 2024 - 00:11hs.
Casinos and sports betting

Brazilian NGX chooses Xtremepush to increase customer engagement and retention

Xtremepush, a leading AI-powered CRM and loyalty marketing provider, advances another step in its expansion process in Latin America following an agreement with integrated iGaming and sports betting platform NGX. It offers total autonomy and drives innovation for operators, supporting their growth in Brazil.

NGX is a complete platform that offers secure casino and sports betting management, with total quality control to guarantee excellence.

As a result of the partnership, NGX platform users will benefit from Xtremepush's engagement, AI and gamification tools delivered through its real-time Customer Data Platform (CDP).

NGX partner carriers will be able to deliver personalized messages, promotional campaigns and targeted promotions to their customers, increasing engagement and retention.

The strategic partnership represents a strong period of growth in Latin America for Xtremepush, following recent agreements with major operators such as Senna Sport and Betsul, along with other platform brands including Vibra Gaming and WeeBet.

Robbie Sexton, Director of Partnerships at Xtremepush, said: “We are delighted to partner with NGX following a period of successful growth for Brazil in the first quarter of 2024. Their vision of success, innovation and integrity is perfectly aligned with our aspirations in the prosperous market."

NGX’s platform is respected in the Brazilian iGaming scene and will help us deliver our solution to more operators in Latin America.”

Alexandre Tauszig, Commercial Director at NGX, said: “We consistently strive to help operators meet new industry demands, which is why Xtremepush is a relevant partnership."

These robust customer engagement and retention tools will help operators leverage our platform to reach customers more easily and effectively, increasing their lifetime.

Xtremepush is one of the most complete solution on the market that enables iGaming companies to leverage real-time data, AI and gamification to build and grow strong customer relationships, driving conversion and loyalty at scale through specific lifecycle journeys . All in one unified solution.

Headquartered in Dublin and with offices in London, New York and São Paulo, the company helps operators around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, BetMGM and William Hill.

Source: GMB