1win Partners keeps bringing tips for making a profit through Facebook Ads in iGaming

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Preparing advertising materials

As explained in the previous article, it's important to know and remember that Facebook has "unacceptable business models" to minimize blocks in the launch phase. Now we'll tell you how to create pieces to reach a larger audience and succeed.

As an advertising piece, you can use:

• Image + text. The most common format. With the help of an image, you can convey the essence of the service to the user more quickly than through a text screen. Also, don't forget that iGaming is a "dark niche," often promoted on Facebook using tips that a person understands but the bot moderator may not. It's much easier to do this with the help of images.
   
• Video + text. Videos are more informative and attract more user attention due to their dynamics. Additionally, video ads on Facebook autoplay. But creating a high-quality video is more challenging than an image.
   
• GIF + text. This Facebook content is only possible in the Facebook feed, and it won't be possible to publish on Instagram and Messenger. On average, a GIF is halfway between an image and a video in terms of engagement.

On the other hand, it's important to know that you don't need to use images and advertising pieces from various services and open sources. There is a high probability that Facebook has already rejected an advertising campaign with this creative or will reject it soon. And, therefore, your ad will be blocked immediately after launch.

It's better to create your creatives based on what you've seen, and you can use Canva and popular photo stocks as sources of videos and images. Many of the images in them have already been adapted for Facebook, and its neural network treats them as allowed.
 

You cannot direct Facebook traffic directly to affiliate links, as well as to ready-made landing pages of affiliate programs. Such advertising campaigns are immediately banned, often along with the account. Therefore, you need to have your own landing page, and preferably not just one.

There are two ways to get landing pages: create from scratch or copy one already made. The second option is chosen much more often because it's quick, meaning you can put several landing pages to the test at once, and the conversion rate of ready-made landing pages is often higher than those created from scratch as they are already optimized.

It's better to search for landing pages through AI. Find pieces that have been running for at least a week and ideally for more than a month. This is a direct indicator that the landing page is performing well.

Use at least 5 landing pages to test, which will allow you to find the one with the highest conversion rate. By the way, if you don't have a budget or desire to spend on a good AI service, you can look for creatives and landing pages directly in the Facebook Library.

An important point. If, when searching for a landing page, you feel that you are reaching the wrong page that you should go to, use a proxy. Just set the GEO to which the ad was designed. Some webmasters put a cloud filter on their landing pages so that competitors don't find them.

After getting a landing page, you need to choose a domain and hosting. It's better to choose paid hosting and positioned for affiliate marketing. These are usually advertised in affiliate programs, conferences, and specialized media. Choose a domain that Facebook considers trustworthy.

We will miss the cloud filter setup, as the vast majority of webmasters direct traffic to applications, and it's not necessary for this method. Therefore, we will proceed immediately to the launch of the advertising campaign.

Launching and optimizing ads
 

After preparing everything and everyone, the time has finally come — the launch of the advertising campaign. To do this, simply access AdsManager or Business Suite, find the appropriate section, and create your own ad.

• We set the goal of promoting the application.
• Setting up an ad group. Here, we configure the interests of the target audience, the daily budget, and the pixel.
• Ad creation. The final stage where an ad group is created, with targeting parameters assigned to it. The advertising pieces created are also uploaded here, and a link to the application is attached.

After that, the ad is sent for moderation, and you will find out the result in Facebook notifications.

You cannot simply increase the daily budget of an advertising campaign. It has almost a 100% chance of being banned. There are two ways to scale and optimize an advertising campaign:

• Set up automatic budget increase in algorithms if the conversion rate is above a certain value.
• Periodically add ads to the same group, as well as create new ones to get more traffic.

The second method also refers to advertising campaign optimization. The more pieces you have, the more likely they are to show a good conversion rate. But, in addition, optimization occurs at the expense of machine learning. Facebook's algorithms track pixel metrics and show ads to people most likely to install the application.

Conclusion

Facebook is the "king of the hill" that doesn't lose control. Yes, its algorithms based on AI take into account many variables, some obvious, while others can only be guessed. But now it's one of the best in the world (only Google can compete with it), and every year it shows a growing conversion rate.

This also implies that the working actions of one webmaster may not bring the proper result for another. Therefore, it won't work without thinking with Facebook. But if you find the right approach, the results will pleasantly surprise you. Additionally, with the advent of new traffic sources, many arbiters have shifted their focus to them, and competition on Facebook has decreased.

And if you want to get the best conditions for affiliate marketing on Facebook, write to the 1win Partners manager. Follow us on our social networks to stay updated with the latest and most important news in iGaming.

Source: 1win Partners