The partnership is designed for five years and covers Men’s and Women’s Volleyball Nations League (Pools & Finals), FIVB Men’s and Women’s Volleyball World Championship, FIVB Men’s and Women’s Club World Championship, Beach Pro Tour Elite 16, Beach Pro Tour Challenge and Beach Volleyball World Championships.
According to the contract terms, 1xBet would be advertised via floor stickers, LED boards and jersey branding at the beach events in addition to on-screen stats graphics.
“This long-term agreement with Volleyball World is important to our global strategy to support sports. We share the organization’s desire to promote volleyball around the world and will do everything to support this idea,” said the 1xBet representative.
"We were pleased to announce that the Volleyball Nations League started on May 14, where 1xBet was presented for the first time as an official partner of the organization."
Volleyball World CEO Finn Taylor commented: “This partnership represents volleyball’s first-ever global betting sponsorship and is a response to the sport’s rising popularity.”
“We are confident that 1xBet’s global reach will assist us in connecting with new audiences, driving the commercial growth of volleyball and further promoting the sport.”
Source: GMB
