LUN 25 DE NOVIEMBRE DE 2024 - 12:00hs.
Tiago Silva, CRA

“Cactus Gaming is ready for full steam expansion inside and outside Brazil”

Tiago Silva, CRA at Cactus Gaming, talked with GMB about how the company is ready for internationalization, with expansion already underway to several countries and the implementation of partnerships. The executive commented on the marketing strategies that include a strong presence at events, and the imminent hiring of a brand ambassador. According to him, the 'Best White Label' award received at the SiGMA Awards represents the beginning of a journey, with firm plans for global expansion.


GMB - What were the changes that occurred in the company since ICE London until now, and what news does Cactus have to share?
Tiago Silva -
We have some big news coming from Cactus. We are now ready for internationalization. We are already expanding to some countries, with several partners operating with us in the implementation phase, so we are full steam ahead to expand worldwide.

 



Regarding the new regulations coming out now, do you agree in general with them? Are you keeping up?
Yes, we were already expecting this because regulation is starting to become very established now. We are in contact with the industry, with legal entities to be able to have a discussion and, mainly, to ensure safety for both operators and players.

We see regulation very positively. The sector has also been very supportive, so we understand that it is a very important step for the Brazilian market and that it will bring security to everyone.

 



What are Cactus' short-term marketing strategies for Brazil?
Obviously, I won't be able to disclose all of them, but we will continue with a very strong expansion. As everyone knows, we are very aggressive in terms of marketing, presence at events. This year, we will probably bring an ambassador for Cactus as well. So, there are many nice surprises to bring, especially for our operators supporting our international expansion as well.

 



You received an important recognition at the SiGMA Awards, how was it?
Yes, very happy with this recognition for the work that has already been done. We were voted "Best White Label" and on behalf of the entire Cactus team, all employees, we understand that it is recognition of a journey and it is just the beginning.

The next step now, as I mentioned, is to go global. We are expanding to several countries. We are ready, if you want to have your casino, your sportsbook, your business in various countries, Cactus is a very strong entry point. Now we are very firm in this purpose.

Source: Exclusive GMB