GMB – What were the main novelties presented by Caf at recent BiS SiGMA Americas?
Cadu Merlin – As always, we have been innovating and striving to meet what the market demands. Regulations are positioning us and asking us to look at what the gambling market needs regarding data protection, KYC, and prevention of money laundering. And not only to protect users but also to protect operators. Thus, we launched Caf BetID, which is basically our orchestration platform, our KYC tool, fraud prevention, and onboarding tool specifically addressing what regulation is asking for in the betting market.
We're talking about document verification, face validation, biometrics, and liveness. It's everything that the market needs to comply with regulations. Caf is ready to support with something flexible, ready, and especially focused on user experience as well. We know that the gambling market is very concerned with approval and with the good user experience at the end point and not just in preventing fraud. That's our concept of how to serve our partners well.
When it comes to fraud prevention, this involves a whole business ecosystem. Are you focused right now on a specific product for the gambling sector?
Exactly. Caf has been in the market for several years and serves major companies, such as fintechs, as well as various sectors in Brazil and worldwide. We realized that the gambling segment needed a specific solution. With that in mind, we created Caf BetID to specifically address market regulations and, furthermore, to achieve a balance between approval and fraud prevention, which is what the market seeks.
Operators are not only looking for a company that blocks users who don't make sense, but especially to approve those who do, so that there is good market expansion, and everyone is satisfied with what will come in the future.
What are Caf's expectations regarding this specific product for the so-called Bets?
I think above all, we understand that the product meets exactly what the market is asking for. Naturally, we didn't build this product alone. Caf built it in partnership with its clients in the sector. We've listened to a lot of people, and we imagine that once regulation happens, there will be an almost instant match – and that's already happening.
Many clients are already using it and simply waiting for some phases of the process and regulatory ordinances to adapt.
Regarding regulatory ordinances, how does Caf view the issue of end-user protection and how are you seeking to comply with these regulations?
Caf is especially concerned with protecting companies – payment operators and betting market operators – and through this, we naturally end up protecting the end-user, through our KYC processes, so that those who can bet are betting, and those who cannot, don't. In this way, we can contribute to the evolution of the entire market in a more responsible manner.
Is Caf BetID already available for sale in the market?
Yes, it's already operational, and in fact, most of Caf's clients are already using it within the segment. Naturally, this is already ready for the market, and we went to BiS SiGMA precisely to talk about it, discuss it, and seek the improvements that the market needs.
Is Caf with the product ready and perfectly suitable for the regulations that have been defined by the government?
100% ready. We realize that the gambling market in Brazil is concerned with fraud prevention, and all players are attentive to this, which makes us very happy, and the product is perfectly suitable. Best of all, Caf BetID is a flexible product, which allows the user to, through integration, have a code-free platform. Thus, in a simple and easy way, they customize this flow without needing integration for each of these changes. With this, they can adjust not only to regulations but also to user conversion needs.
A common complaint from bettors is the delay in the registration process on a sports betting and online gaming site. With Caf BetID, is it quick and easy?
We always listen to the players a lot. They have always expressed the need for speed to ensure a good user experience. What Caf did when creating BetID was to seek something with an eye for approval and fraud prevention, but also looking very much at speed and fluidity in the user experience, so that we can ensure the best possible conversion.
The user doesn't want to fill out four or five pages of registration because they prefer immediacy. Does Caf BetID offer that?
Yes. BetID ensures that in a few screens, the client is already ready, in a digital and frictionless way, to bet and have fun.
Source: Exclusive GMB
