Dirk Camilleri, Chief Product Officer at iGP, commented to CasinoBeats about Ready to Launch and what it means for operators in LatAm: “It is our initiative to get operators on board with the iGP philosophy for success, which came from the founders, iGaming experts whose frustration with platform limitations impelled them to offer a better solution. We’ve found an industry where operators are still woefully underserved by their suppliers.”
“So, the message is about asking the operator: Are you ready to launch? Do you have the right technology, the right people and the right partners in place to break through successfully? Most operators are not in this position: iGP aims to change this and support them in driving their brands forward to reach their ambitions – especially across LatAm.”
Regarding the solutions that the company seeks to provide to the region's market, he comments: “Our great tech, stable back-end and robust stack all aligned with our expertise mean that we can offer a genuinely viable alternative to many other providers. This has delivered ambitious projects for us such as iGaming Deck, our aggregator solution and our LatAm specific white label front-end template, Tropicana.”
The official launch is scheduled for Q2, but visitors and delegates to the company stand at recent BiS SiGMA Americas in São Paulo were treated to pr- launch demos of this highly effective new template.
“Tropicana is fully localised for the Brazilian market, with iterations for other LatAm countries, and so delivers a significant improvement on existing offerings. It is designed to enable ambitious operators to cross-sell sportsbook and casino to engage with a new audience across Latin America – and beyond,” he explains.
“The usual pattern is for casinos to host sportsbook offerings as an alternative betting option, but LatAm generally and Brazil especially are unique in that the reverse is true. Tropicana is designed to lead with a sportsbook and introduce a casino experience. This different direction leans into the existing culture whilst actively promoting a new opportunity for players, and a potentially new customer base alongside extending and enhancing existing players’ time online.”
When asked about how receptive are LatAm operators to new technologies and innovation, Camilleri explained: “The iGP core platform is known for absolute reliability, scalability and efficient integrations all enabling genuine innovation to flourish. The operators with whom we work are fantastically receptive to this innovation across new technologies – their reaction to iGaming Deck and Tropicana for example has been significant.”
Finally, Camilleri highlights the potential of all Latin America for iGP, with special emphasis on Brazil. “Without doubt, LatAm is booming and the potential is enormous if managed well. Progress will be affected by various factors but scalability will be a significant challenge.”
“Peru, with 145 licence applications in one month alone is looking exciting. However, with GGR in Brazil projected to reach US$3.23 billion by 2027, alongside anticipation that it will lead the way for regulation that will impact other LatAm countries’ choices, Brazil currently holds a unique position in the iGaming landscape.”
“Overall, if you can succeed in Brazil, in the way iGP is doing, you are setting up successful future opportunities in every LatAm country that wants to embrace iGaming,” he concludes.
Source: CasinoBeats / GMB
