Popunder ads from Adsterra are a form of online advertising that appear in a new browser window behind the active browser window.
They are often used by advertisers to attract users' attention without interrupting their browsing experience as intrusively as traditional pop-ups, and they are typically triggered when a user performs an action on the website, such as clicking on an element.
They end up generating high-quality traffic because it's the most direct way to deliver your message. Users are sent directly to your ad page from a publisher's site.
How to use Popunder ads in iGaming advertising
Popunders enable the immediate display of a landing page with your offer to users, directing all traffic straight to this page without creative interruptions along the way.
If you're advertising in iGaming, whether as a brand, agency, or affiliate, the key is to send users to a landing page that, when well-designed, will serve as a filter for uninterested users and generate engagement from the target audience, thus increasing conversion rates.
This ad format works very well with the iGaming vertical, as advertisers can unleash their creativity and create interactive landing pages that generate immediate interest in visitors.
If you're responsible for creating landing pages on your team, we will share some promising ideas with you.
Popunder ads for iGaming: What to include on your landing page?
Should you opt for a landing page or send all traffic directly to the registration form? Based on the experiences of Adsterra's account managers, who have helped launch thousands of campaigns, we can affirm that using a landing page or destination prelander is a crucial strategy.
Adsterra's Partner Care program allows you to have an account manager to assist you with everything you need for your iGaming campaign, from advanced settings to tips on the best creatives. Click here to become Adsterra partner.
We won’t delve deeply into the structure of a landing page and its main elements. We just want to emphasize that your offer must be highly specific and include a unique proposition:
Other vital components of a landing page:
1. Licenses: Ensure you present all available licenses and certifications to guarantee the legitimacy of the online gaming platform.
2. Contacts: Players are more likely to deposit if they are assured that their questions will be promptly answered.
3. Testimonials: Real stories have more impact than mere claims.
4. Exit Triggers: These pop-ups or notifications appear when a user is about to leave the page without registering.
Approximate daily Popunder traffic for iGaming on Adsterra
Here we will share some information on Adsterra's Popunder iGaming traffic, covering the major geographical regions of the world. Check it out!
Key GEOs for iGaming traffic via Popunder
So, which are the key regions for iGaming ads? Here are the ones that have maintained the highest return on investment (ROI) for over a year.
Next to each, we have placed the two-letter code corresponding to the region, making it easier to select in your advertiser account.
Some of these regions are not considered tier-1 countries. Some are classified as tier-2 and tier-3, which offers the opportunity to acquire traffic at lower costs. However, it is crucial to remember that during major events, bids can become higher due to intense competition, even in tier-2 and tier-3 regions.
Adsterra: Your iGaming advertising network
Adsterra stands out as an excellent advertising network for iGaming advertisers, offering exclusive partner care and expert guidance for campaign optimization.
More than 35,000 direct publishers ensure premium traffic quality, while advanced tools like Smart CPM and CPA Goal enhance performance by enabling automated bidding strategies and conversion optimization.
Follow Adsterra’s WhatsApp channel and the network’s Instagram in Brazil to learn more and access exclusive content from experts, rich downloadable materials, and special promotions.
Source: Adsterra
