Bet7k will have the brand displayed on the big screens and LED boards on the courts during the matches of the Brazilian men's and women's teams. The national team has a long tradition in the competition, with one gold medal in the men's and three silver medals in the women's
Talita Lacerda, CEO of Bet7k, celebrates the partnership with the Brazilian volleyball team: "We live in a moment of great joy for contributing to the development of national sport. Volleyball has consolidated itself as the second most watched sport in the country with a huge growth in TV audience each year.”
“It is highly strategic for our company to collaborate with this sport that is in the hearts of millions of Brazilians. We wish the athletes a lot of luck in this edition of the Volleyball Nations League,” stated the executive.
Bet7k's partnership with CBV (Brazilian Volleyball Confederation) includes Heatmap, an agency that was responsible for the sports study and prospecting strategy, and which has also been involved in brand activations, both in the Superligas, at national level, and now at VNL, internationally.
Renê Salviano, CEO of Heatmap, comments on the success of the partnership: “Volleyball is a sport that has already brought a lot of joy to the Brazilian people. The category has a countless number of fans in our country, and we can see significant growth in recent seasons”.
“CBV has strengthened its tournaments and attracted more and more fans to the sport,” ponders Salviano.
Henrique Netto, commercial and marketing director at CBV, highlights the importance of the partnership for the institution: "It's a successful partnership. Bet7k is the official bet of Brazilian volleyball. It has supported the main competitions, such as the Bet7k SuperLiga, the Bet7k Copa do Brasil, the Bet7k SuperCopa and the Bet7k Brazilian Beach Volleyball Circuit."
“In this Olympic year, it is also the official bet of the Brazilian men's and women's teams. Volleyball is a national passion, it has 80 million fans across Brazil, and this is reflected in the interest of major brands in associating with CBV,” concludes Netto.
Source: GMB
