LUN 25 DE NOVIEMBRE DE 2024 - 11:30hs.
Contract signed in December 2023

Flamengo advances to readjust Pixbet sponsorship to US$ 19.5m

Flamengo and Pixbet are negotiating a review of the club's master sponsorship contract. Under the new agreement, the uniform quota will increase from R$85 million (US$ 16.5m) to R$100 million (US$ 19.5m) in 2024. In exchange, there will be the possibility of extending the agreement, signed in December last year, until 2027.

Flamengo’s board showed Pixbet that there were surveys of competitors for the future of the club's shirt. At the same time, the club was interested in increasing values after the sponsorship market had been inflated.

Initially, Flamengo had difficulty convincing the bookmaker to review the 2024 and 2025 contract, as it was signed recently (December 2023). But conversations continued and compensation mechanisms were negotiated.

From what has already been agreed, the 2024 contract would increase to R$100 million (US$ 19.5m) retroactively. There is an ongoing negotiation about the 2025 value, which could remain at this level or grow by a little more than R$5 million (US$ 1m).

In return, Pixbet would have the prerogative to renew for another two years with a higher payment. But it would not be forced to stay at the club. What is still open in the negotiation is whether Flamengo will also have the power to continue with the contract extension or not.

There is optimism at the club to close the deal in the coming days. Thus, Flamengo will be closer to the value reached by Corinthians (R$ 120 million / US$ 23.4m) with Vai de Bet. There are differences between the property deliveries in the two contracts.

Source: UOL