LUN 25 DE NOVIEMBRE DE 2024 - 11:29hs.
Brazilian Institute of Responsible Gaming

IBJR communication campaign receives recognition in international awards

The communication and public relations campaign of the Brazilian Institute of Responsible Gaming (IBJR) was honored in one of the most respected awards in the PR area in the world, the PRWeek Global Awards. The work developed by the Sherlock Communications agency was classified as “Highly Commended” in the “Issues and Crisis” category, and also came in second place in the competition.

IBJR communication campaign receives recognition in international awards

Sherlock Communications team at the PRWeek Global Awards 2024. Photo: Sherlock Comms

Sherlock Communications team at the PRWeek Global Awards 2024. Photo: Sherlock Comms

Sherlock's work with IBJR was also a finalist in the Best Campaign - Latin America category. Betfair, a founding member of the IBJR which is also served by Sherlock Communications, was a finalist in the “Product Brand Development” and “Global Event Activation” categories, increasing the prominence of the sports betting sector in the awards.

"It is an honor for our entity. It is a recognition, not only of the work developed by IBJR, but also of how the world observes the regulatory environment that Brazil is building for the sector," said André Gelfi, president of the IBJR.

The awards ceremony, which took place in London this Wednesday (15), brought together relevant personalities to celebrate and reward achievements in the public relations sector.

“We are extremely honored by these appointments. These recognitions are a reflection of our daily commitment to exceeding our clients' expectations and the passion we have for effective and assertive communication,” said Patrick O'Neill, managing partner of Sherlock Communications.

Source: GMB