The regulation of sports betting in Brazil, sanctioned in December 2023, opened a new niche of professional opportunities, with a demand for qualified labor.
Law 14.790/2023 established clear rules for the operation of the sports betting market in the country, aiming to provide legal security to the sector, combat illegality, and boost tax collection.
With this, licensed companies can offer online and physical point bets on various sports events, in addition to casino games.
"With the regulation, sports betting companies gained legal security, which generated confidence to invest and structure their operations in the country," says Lucas Papa, executive manager at Michael Page.
According to him, companies are currently prioritizing the hiring of professionals with leadership profiles and experience in operations management, mainly in the areas of finance, marketing, and compliance.
The consultancy identified the most demanded positions in the betting market, along with their respective salaries. Salaries start at R$ 20,000 (US$ 4,000) and can reach R$ 45,000 (US$ 9,000):
CMO (Chief Marketing Officer): Responsible for brand positioning and communication strategies, including digital marketing, branding, community management, and influencers. Often also responsible for product development. Common requirements: International experience in various marketing modalities, including branding, growth, and influencer management.
Salary: R$ 30,000 to R$ 45,000 (US$ 6,000 to US$ 9,000).
Legal/Compliance Director: Leads the company's legal and regulatory issues, ensuring compliance with regulations and protecting the organization's interests. In addition, may need to participate in market regularization discussions with the government, attending meetings in Brasília. Common requirements: Law degree, with a postgraduate degree and a minimum of eight years of experience in a law firm or company.
Salary: R$ 20,000 to R$ 30,000 (US$ 4,000 to US$ 6,000).
CFO (Chief Financial Officer): Manages the company's finances, including budget planning, financial control, investment analysis, and results reporting. Common requirements: Experience in financial management, accounting, and corporate strategy.
Salary: From R$ 30,000 (US$ 6,000).
Michael Page, part of the PageGroup, operates in executive recruitment. Information about the growth in hires in the sports betting market was obtained through the analysis of the consultancy's internal data, as well as details about the high-demand positions and their salaries.
Source: Estadão
