Promoting offers in the iGaming niche is not always straightforward, and often affiliates and traffic managers face difficulties in running ads on traditional networks. If this is your case, don't worry, let's see where to acquire quality iGaming traffic, as well as traffic-friendly sources for this vertical.
iGaming traffic: What Is It?
iGaming traffic is driven by users interested in making money while having fun. These users visit a variety of platforms, including websites, social networks, apps, and encounter advertising in different formats. The main sources of these ads include:
Where to acquire iGaming traffic?
The iGaming sector is one of the niches constantly evolving in Brazil and worldwide, and trends in its main traffic sources have changed several times, with chances of changing again. For now, let's explore the latest trends.
Paid traffic through searches and boosting
Naturally, people tend to trust sites that occupy the top positions in search results, so you need to motivate yourself to make your site reach those positions. The more efficient your SEO, the higher your ranking in online search results.
Consequently, you get more organic traffic and more earnings. When acquiring SEO traffic for your iGaming landing page, it is essential to ensure that it is directed to an optimized page. This will allow you to achieve the desired efficiency.
Here are some tips for SEO and boosting traffic:
Social media marketing
Nowadays, social media marketing is essential and cannot be underestimated. Utilizing platforms like Instagram, Facebook, Twitter, among others, is crucial.
A special tip we'd like to highlight is Telegram, an excellent platform for social media marketing. Although mentioned less frequently than Facebook, its impact is notable.
Telegram is highly effective for users under 45 years old, has millions of users, and stands out for its security and wide geographic coverage: 38% in Asia, 27% in Europe, 21% in Latin America, and 8% in MENA.
Influencer marketing
Influencer marketing represents a natural extension of the personalized content concept. Influencers, especially those with a dedicated follower base and expertise in specific areas, have the power to elevate the reputation of your campaigns exceptionally.
Therefore, it's essential to keep an eye on who's standing out in the iGaming scene and establish strategic partnerships with them.
Advertising networks
Advertising networks offer a varied range of opportunities to acquire traffic in iGaming. One of the main advantages of working with these networks is the ability to implement a careful and well-structured strategy to connect offers to relevant traffic.
In Adsterra’s Advertising Network, for example, you have at your disposal a wide selection of ad formats, from Popunders to Push ads. Additionally, you can use advanced targeting options and cost optimization tools, such as CPA Goal.
The 4 main types of traffic sources for iGaming
At Adsterra, we collaborate with a variety of traffic sources and recommend the most advantageous combinations to maximize your profits. Here are the four most effective options available to you.
Popunders
Highly effective full-page ads that capture the audience's attention. Popunder ads stand out for generating a large volume of traffic, opening the ad landing page in a new tab without disrupting the user's navigation on the site.
This ad format works very well if your goal is to reach as many users as possible. Dedicate yourself to making them irresistible and persuasive, and you'll be surprised by the results.
Social Bar
The Social Bar creates a sense of urgency and triggers the desire for impulse purchases. It's a true interactive call-to-action motivator that uses symbols and dynamic visual elements to engage users.
For advertisers in the iGaming vertical, the Social Bar is an excellent format for strategies aimed at attracting leads to a WhatsApp or Telegram group funnel.
Push Ads
These are the successors of the old Web Push ad. Their various pre-designed templates easily match any operating system. Another advantage is the high volume of traffic, averaging around 1.5 billion per week.
Native ads
The main advantage of this ad format is its resemblance to original content on the site the user is accessing. It also manages to "trick" browser ad blockers.
Keep in mind that this type of ad is aimed at those who are genuinely interested in iGaming or related activities. Use Native Ads to connect with your most loyal and warm audience, who are already interested in paying or depositing.
Explore the new
Yes, Google ads and Meta ads are the main advertising networks and the favorites of advertisers and affiliates. However, there are countless unconventional ad networks that can still be explored by you to find new gold mines of iGaming traffic.
Adsterra is one of them. With over 2.5 billion ad views weekly and 1.4 billion conversions annually, it has a vertical-friendly policy that facilitates and enriches advertisers' creativity. Additionally, Adsterra partners benefit from an exclusive partner care program, with personal account managers to assist with whatever is needed.
Follow Adsterra on Instagram and WhatsApp Channel to stay updated on all the latest news, exclusive promotions, and high-quality content for iGaming advertisers, affiliates, and publishers.
Source: Adsterra
