In addition to cheering on and supporting Salmen, Paag took the opportunity to gather partners in the company's box. Amidst the excitement provided by the speed on the curves of Interlagos, guests were able to exchange experiences and create business connections.
With 31 cars in contention, the Brazilian edition of the Porsche Cup was one of the largest in the world in the Carrera category. The high level of competitiveness attracted personalities from various fields, making the event a great opportunity to diversify networking.
Israel Salmen has shown excellent performance in the Porsche Cup, leading the championship with three points ahead of the second-place contender, even though he did not have a good race at Interlagos.
"High-level sports align perfectly with our core business, therefore, by sponsoring Israel Salmen, Paag seeks to strengthen its connection with this branch of our market,” commented João Fraga, CEO of Paag.
“It is very important for us to give visibility to our brand in such a traditional and important competition like the Porsche Cup. We are already looking forward to participating in the next stage."
After an exciting journey at Interlagos, the Porsche Carrera Cup Brazil travels to Portugal. The 4th stage of the championship will be held at Estoril, in the Endurance format, on June 22nd and 23rd.
Meeting with clients closes Paag's busy week
The Porsche Cup capped off a week of many commitments for Paag. The event took place days after the BiS SiGMA Americas, where the company introduced its new brand and recently launched products to the market.
Paag's clients were also among the guests in the box at Interlagos. The relaxed gathering during the race was promoted to strengthen the bonds created during the BiS SiGMA.
"Our clients are our partners, and occasions like this are very important to strengthen this bond. The fair was a success, and the meeting at the Porsche Cup closed the week on a high note, especially for clients who are speed enthusiasts," commented Fraga.
Source: GMB
