The resounding success of BiS SiGMA Americas 2024 was indisputable, with more than 14,000 people present and businesses reported by all exhibitors during the event.
The next edition of the event is confirmed for April 7th to 9th, in São Paulo. In 2025, BiS SiGMA Americas will have an even larger space to receive exhibitors and the public, increasing from 19,000 m² to 30,000 m², which represents an increase of around 60% of the Transamérica Expo area.
The expectation is that more than 350 companies will attend as exhibitors, including sponsors, operators, providers, game developers, affiliation companies, marketing and other verticals.
“This year’s event was a success. There was a lot of exchange of ideas about the future of the market, regulation and what it can bring to this segment,” explains the co-founder of BiS, Alessandro Valente.
“For 2025, we already have a larger area to bring even more content, actions and companies that believe in this event.”
With around 14,000 people, the 2024 edition breaks attendance records
According to recent data, Brazil ranks third in the world when it comes to online betting. Therefore, the interest of groups of other nationalities in entering or intensifying their operations in the national territory is immense, as demonstrated in the last edition.
BiS SiGMA Americas welcomed exhibitors from 60 different countries with more than 35 languages spoken in the event halls over the two days. Therefore, all panels and lectures with internationally renowned figures had the option of simultaneous translation.
Carlos Cardama, co-founder of the event, highlights the importance of the panels held, covering aspects of education, networking, marketing and entertainment:“This is the best event in the segment in Latin America and we were able to offer lectures with a lot of market content. It is a pride to interact with so many people from different languages and cultures under one roof.”
For next year, BiS SiGMA Americas 2025 promises to come even “stronger”, bringing an unmissable experience for all enthusiasts and professionals in the field. With a program full of inspiring talks, enriching panels and countless networking opportunities, the biggest event in Latin America will provide valuable insights and memorable moments.
Source: GMB
