Among the brand's actions, there will be visual signage, activation with registration, distribution of gifts and beer vouchers for those who deposit.
Currently, Rio de Janeiro is one of the three largest cities in terms of number of platform users, being one of the focuses of SeguroBet's expansion outside the Northeast.
Known as ‘Bet da Resenha’, the brand also invests in sports with a strong identity with the Rio public, such as, for example, the Curta Beach Tennis Tournament, in Barra, and the T6 Footvolley Cup, in Nova Iguaçu. Both will be held in June.
For Eduardo Rodrigues, marketing coordinator at SeguroBet, entertainment and sport are direct channels with the brand's target audience. “All of our communication is based on showing that gaming is another form of fun and nothing is more conducive to a good review than a show, a party or a sporting event.”
“Staying just in football is very obvious. Associating SeguroBet with a brand that brings all these elements like FM O Dia makes perfect sense and is very important for us,” explains Eduardo.
In this same trend, SeguroBet is also a master sponsor of the ‘Resenha do Mumu’, which will be held in July, in Barra. The event is led by singer Mumuzinho, brand ambassador.
SeguroBet is a Brazilian online entertainment platform, specialized in digital betting and online casino. It is made up of a team passionate about technology, dedicated to exploring all possibilities to provide entertainment in a safe and accessible way.
To customers, it offers the best quotes on the market, as well as daily offers and bonuses, guaranteeing 100% secure transactions and humanized service available 24 hours a day.
In 2024, SeguroBet marks a new phase in its national expansion process by announcing singer, actor and composer Mumuzinho as its new ambassador.
Source: GMB
