LUN 25 DE NOVIEMBRE DE 2024 - 11:50hs.
Talita Lacerda, CEO

“Bet7k is ready for the Brazilian regulated market and will also expand worldwide”

Bet7k was recognized by the SiGMA Awards as “Best Casino Operator 2024”. In an exclusive interview with GMB, CEO Talita Lacerda expressed her happiness at the recognition and dedicated it to the team. Ready to seek a license from the Secretariat of Prizes and Betting of the Ministry of Finance, the executive says she “is counting the hours” and reveals the ambitious plan to “expand worldwide”.


GMB – What does it mean for Bet7k to have been recognized as “Best Casino Operator 2024” at the SiGMA Awards?
Talita Lacerda
– Ah, we are very happy. This reflects the results of the hard work of the entire team. These are milestones we have been achieving, and receiving this award at the great event that is BiS SiGMA is very important for Bet7k and represents a lot for everything we have been doing in the Brazilian iGaming market.

This is the result of a lot of work, brand presence, and sponsorship of sports and leagues. How do you evaluate this moment?
Bet7k is already the official betting sponsor of Brazilian volleyball. We are increasingly taking steps within Brazilian sports to be able to collaborate in all the leagues we can. The representativeness of this for us is something great. We are always looking to expand our sponsorships.

Additionally, Bet7k is now going through an international expansion. We are doing well thanks to a team that has been performing excellently and contributing to the company's growth. My recognition goes to them because without a team, we are nothing.

 



How has the relationship with affiliates been, through 7k Partners?
Affiliates are our great partners. At the last fair, we launched the affiliate app, where they can see their metrics, track their performance with us, and withdraw directly from the app. In other words, we are always doing everything we can to help our partners develop in the market. With us, the affiliate knows it is a two-way street and that all parties are winning. Our affiliates trust us because they know they will get paid and can count on the entire structure of Bet7k and 7k Partners.

Are you already preparing to seek the license from the Secretariat of Prizes and Betting?
We are counting the hours. Bet7k has high expectations regarding regulation, and we know it is not a simple process. The government will have to move quickly to adjust the regulations, and we hope it happens as soon as possible. I don't think it's just Bet7k; the entire iGaming market is eagerly anticipating this.

 



Going back to the international expansion you mentioned. What are Bet7k's plans?
We want to expand worldwide. We are already working hard on this objective, which should mainly progress in the second half. All with the goal of having Bet7k present in several countries.

Source: Exclusive GMB