The operator joins over 50 companies and 125 leading sports betting brands in IBIA and further cements IBIA’s position as the leading customer account-based betting integrity monitoring body globally.
Panagiotis Skyrlas, Chief International Expansion Officer, Novibet, said: “At Novibet, our commitment to transparency has always been at the core of everything we do. Joining IBIA is a testament to this commitment, as we continually strive to set new benchmarks for integrity and excellence in the online betting industry.”
“By aligning ourselves with IBIA, we are reinforcing our vision to uphold the highest standards and to lead by example. We believe that by working closely with IBIA, we can further elevate trust and confidence in the industry, ensuring that our customers always have a fair and secure betting experience with us.”
Khalid Ali, CEO of IBIA, commented: “Novibet is an established name in the sports betting sector and brings with it a global customer base that will be of significant value for IBIA’s monitoring network. IBIA is therefore delighted that Novibet has joined the association and welcomes the operator’s commitment to utilising the best integrity protection available globally for its sports betting products.”
“Ensuring product integrity is paramount to our approach and we look forward to integrating Novibet within our leading global sports betting integrity monitoring system.”
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.
The association recently released a report on the “Availability of Sports Betting Products” which highlights that a regulatory framework in Brazil with high product availability is expected to have US$34bn in onshore sports betting turnover, providing US$2.8bn in GGR, by 2028.
IBIA’s Q1 2024 report detailed 56 alerts during the quarter. Its alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023.
Novibet is an established GameTech company operating in Europe, the Americas, and ROW countries (Greece, Brazil, Ireland, Italy, Finland, Mexico, Chile, Ecuador, Canada, Cyprus, and New Zealand), with tech hubs in Europe (Greece & Malta) and 900+ employees across all countries of operation.
The company has its own proprietary betting platform that integrates leading official data providers; its own algorithms generating an extensive betting offer that includes In Play and Minute markets; in-house developed Automatic and Hybrid Cash-Out options; quick settlement of bets; and unparalleled excitement to sports enthusiasts. As an innovative and adaptable operator, Novibet has a constantly evolving product offering to meet and exceed existing and upcoming trends.
Source: GMB
