At 36, Léo Santana is considered one of the biggest singers currently active in Brazil. Known for hits like "Rebolation," "Perna Bamba," and "Zona de Perigo," the Bahian artist has garnered numerous award nominations and is about to embark on yet another tour across the country, performing his career successes.
"If I was already singing for millions, now I'm part of a nation. I found my community, the largest on the planet. Now I am Esportes da Sorte. We are two million passionate fans of the biggest entertainment site in Brazil. Those who are with me know, giants only walk with giants. Esportes da Sorte is much more than betting, it's success," commented Léo Santana.
"We welcome Léo Santana, one of Brazil's most prominent singers and now an ambassador for Esportes da Sorte. We are very happy to establish this partnership and associate our brand with such an important figure on the national scene," said Marcela Campos, Vice President of the Esportes da Sorte Group.
In addition to Léo Santana, Esportes da Sorte boasts other renowned singers on its team of ambassadors, including MC Daniel, Michel Teló, and Zé Felipe. Beyond music, the company partners with various celebrated names in Brazil, such as Carlinhos Maia, Virgínia, and Jojo Toddynho, among others.
Esportes da Sorte, living up to its slogan "it's much more than betting," is increasingly present in various segments. In football, it sponsors traditional Brazilian teams like Palmeiras, Grêmio, Athletico, Bahia, and Náutico. In the sports world, it also partners with X1 Brazil Combat, the largest one-on-one event in Brazil.
In the entertainment industry, the company has ties with top influencers, including Carlinhos Maia, Léo Santana, Virgínia Fonseca, Michel Teló, MC Daniel, Jojo Todynho, and others. In the show and events market, the brand also has a strong presence in the main and largest projects.
For Carnaval 2024, Esportes da Sorte renewed its sponsorship with Galo da Madrugada and Carnaval do Recife and was present at these two major events for the second consecutive year. During the carnival period, the company was also present in the main cities across Brazil.
In Rio de Janeiro, it notably sponsored the Bloco Cordão da Bola Preta and the Salgueiro and Grande Rio Samba Schools. In Salvador, Ivete Sangalo's and Cláudia Leitte's blocks also featured the brand. In the entertainment field, the company has been involved in the last two editions of Big Brother Brasil (BBB) and maintains a strong partnership with CazéTV.
Source: GMB
