During part of the pre-game, the internal area of the Estádio dos Aflitos will host a hired band, as an attraction for the fans. The public present will also be able to receive personalized Náutico tattoos and receive exclusive gifts such as buckets, caps and inflatable boats to encourage the party during the ninety minutes. Inside the field, there will also be actions with official club shirts being thrown into the stands.
The actions also expand beyond the stadium. At Náutico's headquarters, there will be an exclusive Esportes da Sorte lounge, created to welcome fans, in a common space.
“In addition to just displaying our brand on the shirts of partner teams, we understand that it is necessary to carry out activations with the club and actions that engage fans," comments Marcela Campos, Vice-president of Esportes da Sorte.
"In this first moment, we will be encouraging the party in the stands and at Náutico's headquarters, in addition to offering exclusive items that further connect fans to their passion,” she adds.
The agreement between Náutico and Esportes da Sorte was announced last Monday (20) as the biggest sponsorship contract in Timbu's history. The bond is valid for two years.
Esportes da Sorte, honoring the slogan "it's much more than betting", is increasingly present in different segments. In football, it sponsors traditional Brazilian teams such as Palmeiras, Grêmio, Athletico, Bahia and Náutico. Still in the sporting world, it forms a partnership with X1 Brazil Combate, the biggest one-to-one event in Brazil.
In the entertainment sector, the company has ties with the main influencers, such as Carlinhos Maia, Léo Santana, Virgínia Fonseca, Michel Teló, MC Daniel, Jojo Todynho, among others. In the shows and events market, the brand also has a strong presence in the main and largest projects.
At Carnival 2024, Esportes da Sorte renewed its sponsorship with Galo da Madrugada and also with Carnival do Recife, and was present at these two major events for the second year in a row. During the carnival period, the company was present in the main squares in Brazil.
n Rio de Janeiro, the highlight was the sponsorship of Bloco Cordão da Bola Preta and the Salgueiro and Grande Rio Samba Schools. In Salvador, Ivete Sangalo and Cláudia Leitte's Carnival blocos had the brand's presence. Still in the entertainment sector, the company was present in the last two editions of BBB, in addition to having a strong partnership with CazéTV.
Source: GMB
