“We are very excited to expand our presence in the world of sports,” said Andrea Rossi, Commercial Director of Betsson Group for Latin America, adding that “our commitment to football has been very successful and now we want to extend that same support to other disciplines our audience is also passionate about.”
The most important sponsorship will be with the Premier Padel Mar del Plata P1 in Argentina, the official Premier Padel event, the main tournament of this sport after acquiring the World Padel Tour in 2023. Thus, registered Betsson users will be able to experience the excitement differently when iconic figures such as Agustín Tapia, Arturo Coello, Gemma Triay, and Paula Josemaría take the field.
On the other hand, last week the Adidas marathon, RÍMAC Lima 42k, took place in Peru, with more than 18,000 runners from all over the world participating, and the Swedish brand decided to support running for the first time in its history, with a two-year contract.
“At Betsson, we celebrate this sponsorship as a significant milestone. Although sports have always been rooted in our DNA, this is the first marathon sponsorship in our 60-year history. Therefore, as market leaders in Peru, we are proud to support the third most popular physical activity in the country. This sponsorship not only provides us with excellent brand exposure but also allows us to interact with our customers, offer odds, and motivate the runners,” said Ronni Hartvig, CCO of Betsson Group.
Finally, the online betting site also announced that it will support the “Boxing Argentina” event, which will take place this Saturday (25), at the Racing Club de Avellaneda, where the South American and Latin American champion of the World Boxing Organization (WBO) will compete, with the bantamweight Argentine Maximiliano Maidana facing Bolivian Carlos Rodríguez.
Founded in 1963, Betsson Group is one of the leading operators of sports betting and gaming in the world. It offers entertainment to millions of players through more than 20 award-winning brands, including Betsson, Betsafe, and InkaBet. With its proprietary technology in its wide range of products, Betsson provides services to players both directly (B2C) and indirectly (B2B).
The company’s vision is to deliver the best experience to customers in the sector. Moreover, sustainability is an integral part of Betsson’s strategy, as taking responsibility for customers, employees, and communities is a prerequisite for running a sustainable and successful business.
Betsson Group employs over 2,000 people in Europe, South America, Asia, and North America, and is 100% owned by Betsson AB, a company listed on the Nasdaq Stockholm stock exchange.
Source: GMB
