LUN 25 DE NOVIEMBRE DE 2024 - 11:38hs.
Second largest mobile ferris wheel in Latin America

Aposta Ganha launches São João de Caruaru campaign, reveals brand attractions for the party

Aposta Ganha launched its new São João campaign this weekend, which emphasizes June traditions and praises two great northeastern names: Elba Ramalho and Nadson Ferinha. The video has a catchy song and vibrant colors. With the collaboration of Ampla Comunicação, the objective is to reinforce the brand's purpose, which is to value the people, culture and tradition of the city that shows the world one of the biggest events in Brazil.

In its third year as official sponsor of the biggest and best São João in the world, Aposta Ganha brings new features for this year in the capital of forró (local dance): the second largest mobile ferris wheel in Latin America will be available to everyone who wants to enjoy the party. This way, it will be possible to watch the show of your favorite artists almost in the clouds. The attraction will be completely free.

The idea of the ferris wheel was precisely to combine the memory of one of the main childhood entertainments with the grandeur of the party. Furthermore, it is already a tradition for Aposta Ganha to provide exclusive and innovative entertainment,” reveals the company’s CMO, Roberto Cézar. 

 



He details that this year there will also be the Noite Aposta Ganha, on June 8th, with Bastista Lima, Bell Marques and the duo Henrique and Juliano. Roberto explains that the main objective of the campaign is to be present at one of the most important events in the country, investing in the city's culture and tradition.

Last year, Aposta Ganha impacted São João with activities never seen before at the party, such as drone shows in the sky of the courtyard, a zipline (the same one used in Rock in Rio), presence of national artists, among other actions. 

Through its social networks (@apostaganha.oficial), the brand will soon announce new attractions.

Source: GMB