The partnership sees RubyPlay’s diverse and dynamic content offering go live on the operator’s platform, with players able to discover innovative titles such as Shake Shake Money Tree alongside the groundbreaking Immortal Ways series, which uses the cutting-edge Immortal Ways mechanic to provide players with up to 10,000 ways to win in each release.
Betsul is one of the most prominent operators in Latin America, growing rapidly since its inception in 2019. With an expansive player base spread across Brazil, its market reach will see RubyPlay’s games become available to a considerable number of new customers.
The agreement comes as RubyPlay sets out to secure further growth in key markets, including within Latin America.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Latin America – and specifically Brazil – continues to be a key market for us at RubyPlay, so we’re excited to be bringing our acclaimed games to Betsul, one of the region’s top operators."
“2024 is set to be an important year for us in terms of growth and player engagement, and we’re excited to see the performance of our titles with this partnership. We look forward to garnering plenty of success alongside Betsul.”
Andreia Oliveira COO at Betsul, added: “As a top choice for many players in Brazil, we’re thrilled to be bringing RubyPlay’s state-of-the-art, forward-thinking games to our platform and, in turn, enriching our content offering."
“With their slots garnering praise from customers and operators alike for their unique mechanics and player engagement rates, we’re certain that our players are going to embrace RubyPlay’s releases.”
RubyPlay is a progressive and innovative B2B iGaming company specializing in designing and developing entertaining and engaging slot games, plus value-add tools and support for gaming operators. The company boasts a catalogue of 80+ interactive and immersive slots and also offers bespoke game development services.
RubyPlay has offices in Australia, Malta and Ukraine working alongside an international team of professionals globally in hybrid remote working strategy.
A reference in the Brazilian betting market, Betsul was created in 2019, being the first betting house in the country to achieve the RA1000 seal from ‘Reclame Aqui’.
Committed to serving the most demanding bettors on the market, Betsul defends fun with conscience, responsibility and purpose. The company is founder of ‘Jogo do bem’, a project focused on contributing to noble and urgent social causes that help society by encouraging sport.
“Betsul believes that through unity, we can create a positive impact and promote opportunities for those who need it most,” states the company
Source: GMB
