GMB - How long has Sortenet been on the market and which countries does it cover?
João Neves Souza - We are already an international company. Our idea, for now, is to act with priority in Brazil and retain the base of bettors who trust the most popular products. After BiS SiGMA Americas 2024, we started some partnerships that should bring the platform to other South American countries soon. It will be a very important expansion that will bring many new features.
What type of games does Sortenet provide and what are the platform's strong products?
The site offers everything from traditional to more interactive games: ‘Rifinha’, ‘Lotinha’, ‘Instant’, ‘Binguinho’ (exclusive), ‘Raspadinha’, among others. Despite the short period of operation, the site maintains its organic growth, exceeds expectations and collects good feedback from customers. Testimonials can be seen on the website's home page, demonstrating the satisfaction and trust of our customers.
How does the company view the new provisions of the sports betting law in Brazil? The ban on bonuses, for example, does this make it difficult for those who are going to regulate themselves?
There are many points that make the operation difficult, the bonus part we don't see as being something that makes it difficult, I just don't think it's up to the regulator to legislate on this. The market will decide whether it is sustainable or not. In the company's opinion, as it stands today, it is not sustainable, but this is a commercial policy and not a regulatory one.
What are the key features that differentiate Sortenet from other sports betting platforms?
In addition to exclusive products, which please the vast majority of fans of popular lotteries, Sortenet offers a paid referral program with benefits for players and differentiated support, which is always online and serving our customers. No robots, but direct service with our team to provide agility and security for all of them.
How does Sortenet guarantee the security and integrity of bets placed on its platform?
All data collection mechanisms, including bets, are audited and guarantee complete security for the bettor. The platform is already certified by iTecLabs and is in the GLI certification process, this demonstrates our constant search for transparency and security for our customers.
What are the most popular sports available for betting on Sortenet?
We currently only offer football and its most popular and attractive events, providing our customers with an objective and easy-to-operate platform.
Does Sortenet offer any type of loyalty or rewards program for its frequent users?
The “Indique e Ganhe” Program (Refer and Earn) is a differentiator of Sortenet. The user registers, inserts credit and can now send their exclusive link and obtain extra earnings on the platform. Commissions can be withdrawn without any catch, 100% transparent and managed by the user. It's something really cool and innovative! At the same time, we are studying other ways to further reward and retain our super active user base so that they always have a different experience than what exists on the market.
Source: Exclusive GMB
