LUN 25 DE NOVIEMBRE DE 2024 - 11:47hs.
Ivan Shlapunov, Business Development Manager

“Belatra aims to enhance Latin American players' experience with AI-driven tailored games”

In this exclusive interview with GMB, Ivan Shlapunov, Belatra´s Business Development Manager, highlights the company's significant growth in the iGaming industry. Their focus on technology-driven innovation includes localized content, mobile compatibility, and AI for slot development to enhance the gaming experience for Latin American players. “Belatra's strategic approach to forming partnerships in LatAm involves comprehensive market analysis to ensure mutually beneficial collaborations”, he said.

Games Magazine Brasil - Belatra's significant role in the iGaming world is undeniable. Could you share some key metrics or milestones underlining Belatra's substantial growth and influential presence in this market? 
Ivan Shlapunov - Belatra Games has consistently excelled in the iGaming industry, achieving 30% annual revenue growth. Our diverse portfolio of over 100 high-performing games and strategic partnerships with major online casinos have expanded our global reach to over 20 countries. An impressive 75% player retention rate highlights the enduring appeal of our games. These achievements solidify Belatra Games as a key innovator and leader in the global iGaming landscape.

We’d like to learn more about Belatra’s approach toward using technology and innovation to boost the gaming experience for Latin American players. What strategies have you implemented so far?
To elevate our gaming experience for our LatAm players, we have adopted a technology-driven approach focusing on cultural relevance. Our games feature meticulously localized content, artistic graphics, immersive sounds, and personalized gameplay empowered by data analytics. We have also prioritized mobile compatibility and robust security measures, ensuring players enjoy a seamless and secure gaming experience anytime, anywhere. This comprehensive strategy reflects our dedication to the unique needs and preferences of the LatAm market.

We are eager to learn more about cutting-edge developments in the technology field. Please explain thoroughly some recent technological advancements or product innovations developed for this market and how they could benefit your company.
We are actively exploring Artificial Intelligence (AI) for slot development, recognizing its immense potential to revolutionize the industry. Our team is committed to continuously improving game mathematics, ensuring our slots remain innovative and engaging. By combining cutting-edge technology with a deep understanding of player preferences, we aim to create unparalleled gaming adventures.

Our goal is to use AI to enhance the player experience by creating games that are not only visually stunning but also tailored to individual preferences and playing styles. This approach allows us to stay ahead of the curve and deliver an exceptional gaming experience to our players.

Can you provide more information about Belatra's strategies for forming partnerships with local businesses in Latin America and the methods for selecting the most suitable ones for a mutually beneficial relationship?
Our Latin America team conducts a comprehensive analysis of the gaming market in the region, considering various factors such as market trends, consumer behavior, regulatory environment, and competitive landscape. We also delve into the financial and operational performance of potential partners, assessing their strengths, weaknesses, and growth opportunities.

By taking a strategic and meticulous approach, we aim to establish mutually beneficial collaborations that not only drive short-term success but also contribute to the sustained growth and development of the Latin American gaming ecosystem.

Belatra is renowned for its diverse portfolio of games. Could you highlight the different game types and any unique themes or genres that set Belatra’s games apart in the market?
Our varied portfolio includes slots, bingo, scratch games, table games, and crashes. While we offer a variety of genres, our current focus is on developing radical slot games. Among our offerings, Mummyland Treasures stands out as a player favorite, and we remain dedicated to refining our slot collection to provide an unforgettable experience.

In the Latin American iGaming industry, how can we gather insights into players' behaviors, trends, and tastes to help clients tailor their offerings and enhance player satisfaction?
Since 2015, our team of local professionals in Buenos Aires, Argentina has been providing valuable insights into the LatAm gaming market. Our direct presence allows us to create games that entertain and authentically reflect the diverse cultures and tastes of the region.

Source: Exclusive GMB