The new partnership was confirmed at a press conference held this Wednesday (29) in the press room of Ceará’s Training Center, with the participation of the COO of Grupo Esportes da Sorte, Ícaro Quinteiro, as well as Daniel Trajano, Executive Director of the Group. Representing Ceará, President João Paulo Silva and Commercial Manager Ricardo Costa, along with other members of the club's management team, attended the announcement.
“It is a great pleasure to cement this agreement with Ceará, a club with a rich history and extremely passionate fans. We hope this partnership will yield excellent results for both sides, and that we can follow a path of great success,” highlights Darwin Filho, CEO of Esportes da Sorte.
"As president, it is a great pride to close the biggest partnership in Ceará's history. Esportes da Sorte is the new betting home for the entire Alvinegra Nation. I hope this partnership will be very fruitful for everyone. It is essential to have a partner of this caliber playing alongside us. Now, we have another ally in the quest for promotion to Serie A," emphasizes Ceará’s president, João Paulo Silva.
Simultaneously with the press conference, the club and Esportes da Sorte also announced the new partnership on social media. In a themed production that highlights Ceará's history, the video emphasizes the popularity of the ‘Alvinegro’ and the large number of people passionate about the club, also known as the People’s Team.
With the agreement signed until the end of the 2026 season, Ceará’s new partner will debut on the club’s jersey next Friday (31), when the Alvinegro hosts Coritiba at Arena Castelão, in a match valid for the eighth round of the Brazilian Serie B Championship.
Always known for major activations and experiences for fans along with the sponsored clubs, in this first match of the brand with the club, Esportes da Sorte activations for the Alvinegra fans are already planned, in addition to the debut of the brand's exclusive VIP box.
Approaching its 110th anniversary, Ceará boasts one of the largest fan bases in the Northeast. Among Vozão’s main achievements are the North-Northeast Tournament, three titles in the Northeast Cup, and 46 trophies in the Cearense Championship.
Honoring the slogan "it's much more than betting," Esportes da Sorte is increasingly present in various segments. In football, it sponsors traditional Brazilian teams such as Palmeiras, Grêmio, Athletico, Bahia, Náutico, and Ceará. Still in the sports world, it partners with X1 Brazil Combate, the largest one-on-one event in Brazil.
In the entertainment sector, the company has connections with major influencers such as Carlinhos Maia, Léo Santana, Virgínia Fonseca, Michel Teló, MC Daniel, Jojo Todynho, among others. In the show and event market, the brand also has a strong presence in the main and largest projects.
In Carnival 2024, Esportes da Sorte renewed its sponsorship with Galo da Madrugada and also with Recife Carnival, being present at these two major events for the second consecutive year. Still during the carnival period, the company was present in the main squares of Brazil.
In Rio de Janeiro, highlights include sponsorship of Bloco Cordão da Bola Preta and Samba Schools Salgueiro and Grande Rio. In Salvador, the blocks of Ivete Sangalo and Cláudia Leitte also featured the brand’s presence. In the entertainment sector, the company has been present in the last two editions of BBB, besides having a strong partnership with CazéTV.
Source: GMB
