GMB – Does Bringing Rubens Barrichello to the SOFTSWISS team represent an increasing focus of the company on operating in the Brazilian market?
Carla Dualib - Yes, it does demonstrate that. SOFTSWISS is undergoing a huge process of "tropicalization," where we understand that we need to add Brazilian experience and networking to our team.
Similarly, Brazilian processes need to be adapted, and Rubinho's arrival adds to this process. He has extensive experience in the market, not only in motorsport but also in innovation and technology. He will greatly contribute to our team as a non-executive director.
You mention tropicalization, and we know that this is well orchestrated in SOFTSWISS solutions. In this case, is it about adapting products or processes? What does tropicalization mean?
It means understanding the needs of companies in the Brazilian scenario, adapting processes, and hiring Brazilian professionals to meet those needs in Brazil. We have increasingly understood what the needs are, and this has been my role since the beginning at SOFTSWISS. With Rubinho joining our team, this has become increasingly clear, and we understand that the process will accelerate even more.
Speaking of acceleration, how are business dealings with customers who already use SOFTSWISS solutions and operate in the Brazilian market?
It's growing more and more. SOFTSWISS has been growing steadily in terms of the number of clients in Brazil, and the results have been quite significant. We understand that with regulation, it will only continue to grow.
With regulation coming in, do you expect even more local and global operator clients?
Without a doubt, both local and global operators who have always used SOFTSWISS and new clients so that we achieve the expected results.
What can these operators expect from SOFTSWISS?
Always the best. The best technology, the best team, and the best results.
In all company verticals, such as the aggregator, affiliates, and the platform?
Exactly. Our casino platform, the Game Aggregator, the Affilka affiliate platform, the fintech hub... They can count on all our solutions to achieve excellent results.
Source: Exclusive GMB
