The addition of audio to ad:s allows Sportradar’s clients to reach tens of millions of digital audio listeners through podcasts, streaming services and internet radio. In addition, Sportradar now offers access to a global advertising inventory of more than 600,000+ digital outdoor screens in 100+ countries.
Both channels use Sportradar’s betting industry-specific marketing technology to serve relevant adverts to sports fans and bettors in real time in markets where betting is legal, and an integrated sports calendar ensures adverts are scheduled around relevant events.
Sportradar’s advanced AI and machine learning algorithms allow audio adverts to be personalised and delivered to listeners based on geographies, demographics, playlists, niches and genres. The company’s AI-driven marketing technology also strategically places relevant messages on DOOH screens in locations frequented by sports fans, including near stadiums, entertainment venues or travel routes, taking into consideration factors including coordinates, area codes, and weather-based targeting.
Niki Beier, SVP Marketing Services, said: “Sportradar is providing betting operators with even more ways to reach target audiences. Audio consumption has increased by over 1000% in the past seven years1 and global DOOH ad spend is estimated to increase nearly threefold by 20302.”
“Both are ideal channels for operators to make their brands more memorable and will further increase the efficiency of advertising campaigns on behalf of our clients.”
In the following interview, Sportradar’s VP Product, Marketing and Advertising Services Ralf Ollig talked about How operators can maximize brand awareness with DOOH and Audio ads.
Sportradar Group AG, founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business.
As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, the company covers close to a million events annually across all major sports.
With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
Source: GMB
