Continuing with our theme: ADS, 1win Partners has prepared an article about the king of ads for you.
Google Ads is a service that allows you to run ads in search results and on sites within Google's contextual media network. In this article, you will learn: how the Google Ads advertising cabinet is structured, what tools you will need to launch, and how to set up an advertising campaign that will bring you the highest ROI.
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What is Google Ads and what are its benefits
Google Ads is Google's advertising service that allows you to place ads in search results and on partner sites, such as YouTube or Google Maps. When users search for certain products or services, your ad can appear in the search results.
Google Ads runs ads on an auction basis. The advertiser bids, and when a user makes a query or visits an affiliate site, the system determines which ad to show based on the cost-per-click. This is determined by many factors, including competition, the quality of the ads, and many others.
Benefits of Google Ads:
Minimum set of tools needed for work:
Ad formats in Google Ads
Google Display Network
The cheapest traffic source provided by Google, essentially a contextual media network consisting of Google partner sites. This advertising format is not popular in affiliate management due to the low quality of traffic and the inability to target a specific type of user.
UAC (Universal App Campaigns)
When using this format, Google's algorithms will test different audiences, finding the target audience and displaying ads to them. These ads are considerably more expensive than in the display network, but the conversion rate is much higher. Among the obvious drawbacks, it is worth noting that tests take a long time, and during this period, the advertising campaign spends a significant budget. It is also impossible to set precise targeting by gender, age, and other parameters.
The results of two identical campaigns in Google UAC will differ because the AI works differently each time, trying to find new audiences each time.
Another feature of this format is that if you add multiple ad creatives, the internal algorithm will choose the most relevant one based on test results and display it. For example, if you don't add any images when advertising an app, the AI will fetch one on its own.
Search Engine Positioning (PPC)
This format provides the most relevant traffic. When a user types a search query, for example, "English training," the first thing they will see in the search results is an ad for training courses. The likelihood of clicking on this link is very high, as the person will see what they are looking for.
The key in such ads is the selection of keywords. Thanks to them, your ad will be displayed to the right target audience. In this ad, the cost per click mainly depends on the competition, but if you consider the average values, it will be higher than in other Google ad formats.
Creating an advertising campaign
The first thing you need to do is get an advertising account. To do this, you first need to log into one of Google's services or the homepage and then go to the Google Ads website, where you can create an advertising account. Once everything is ready, you will immediately reach your personal page, where advertising campaigns are created and all statistics about them are displayed.
To run an ad, you need to link a payment card to your account. When entering the data, it's better to use fresh data, as Google may identify it as "suspicious activity" and the card simply won't be linked to the account.
It is also better if the payment card was issued by the bank of the country with which you are working. Otherwise, the probability of successful and long-term linking of the account will be significantly reduced. Additionally, it is better not to link a card to multiple accounts, especially new cards that are issued a few days or even hours before the linking.
Warming up the account
Before you start advertising your target offer, you need to warm up your account, that is, start advertising some legitimate businesses with a small daily budget of R$10.00 to R$25.00. This will increase Google's trust in your account.
After the advertising campaign has been active for a few days and has spent R$50.00 to R$75.00, you can stop or run an ad for a targeted offer in parallel.
Launching the main campaign
If in the warm-up campaign everyone always chooses the minimum budget, then in the target offer advertising, many people want to see the highest possible amount. But you don't need to introduce unusually large budgets right away. It's better to start with a small budget of R$100.00 - R$200.00 and increase it by 15-20% every few days. This will significantly increase the account's lifespan and allow you to achieve large numbers.
Everyone's strategy for setting rates is different. Some choose the recommended rate, some choose the maximum rate, and some set their own rate. But this issue should be approached as balanced as possible because the profitability of the advertising campaign depends on it.
Keywords
Keywords will allow you to reach your target audience as accurately as possible. When working with them, there are two main methods: working with high-frequency queries and working with low-frequency queries.
When working with high-frequency queries, you use words that match the widest possible range of search queries, such as "football," "online casino," "Fortune Tiger," "Aviator," "Mines," "Plinko."
All these queries are popular in Brazil, but consequently, they are searched by the broadest possible audience, which is not always 100% the same as the target audience. Also, the competition when working with high-frequency keywords is very high, and you may spend more money fighting competitors than earning in the end.
If you have a limited budget, it's better to look at low-frequency keys. Yes, they don't have much traffic, but they solve user queries with specific goals. With competent work, the conversion rate will be even higher than with high-frequency queries.
But the general and main advice that applies to both approaches is the following — always test everything with a low budget.
Conclusion
Google Ads is not the easiest traffic source to master, but if you find an approach to it, you will have huge profits. The main thing is to test everything before launching an advertising campaign and get good consumables.
If you are interested in working with Google Ads or if you already work with it and are looking for an advertiser, write to the 1win Partners manager to discuss and get the best cooperation terms. And don't forget to subscribe to our social networks, where you will find even more useful and interesting information.
Source: 1win Partners
