This year, the competition features four teams that have already become champions in the Série A, such as Coritiba, Guarani, Sport and Santos, the latter for the first time in the second division.
Last year, an audience of more than 30 million people watched the Série B 2023 games. For the head of business at Casa de Apostas, Anderson Nunes, commercial insertions in second division broadcasts are a great opportunity to bring entertainment to millions of people.
“We signed this contract with two of Globo's major channels, Sportv and Premiere, which deliver first-rate broadcasting to millions of people. Actions on the ge.globo website and in digital environments also bring great value to the agreement,” he highlights.
“We have a very valued Series B this year and we believe it will be a contract that will bring great results for both parties involved. We want to be where the public is, to provide entertainment, responsibly.”
With other major movements in the market for the 2024 season, Casa de Apostas, at the end of 2023, announced the purchase of the naming rights to Arena Fonte Nova, in a contract valid for four years. More recently, the company also signed an agreement to name Arena das Dunas, for five years.
On TV, Casa de Apostas also acquired sponsorship quotas for the broadcasts of the current edition of the Copa do Nordeste, on SBT, in addition to this new contract for Série B of the Brazilian Championship, on the Sportv and Premiere channels.
With safe and reliable bets, Casa de Apostas also counts on the credibility of ambassador Renata Fan, presenter of Jogo Aberto and long-time partner of the company. More recently, comedian Danilo Gentili also became part of the team as brand ambassador.
Source: GMB
