GMB – What is your assessment of BiS SiGMA Americas 2024?
Alejandro Revich – I'm very impressed with the event. I've been here last year and also at the Brazilian iGaming Summit on other occasions in Brazil. But this year, it's clear that it has grown exponentially and is already one of the most important fairs in the world currently.
END 2 END has two important gaming verticals, bingo and iLottery, launched at ICE London earlier this year. How are business going in these two segments?
The market knows us very well for multiplayer bingo, in which we have been in the industry for many years. And at ICE, we launched the iLottery vertical. Both platforms integrate with the same API and are completely omnichannel, meaning that today we have technology that works very well for both online and physical worlds. We can provide the product at retail points in physical casinos and also in other places. With the regulation of Brazil and the changes that will come soon, we want to grow even more in the country, where we have already been operating.
With iLottery and the creation of state lotteries in Brazil, do you see this as a gateway to END 2 END?
Completely. We are already in talks with several companies. The release by Brazil that each state be independent and regulate its lotteries has made it possible for many operators to obtain their licenses. And that's why we are in discussions with many to offer them the best END 2 END technology. It complies with all standards required by regulations. For this reason, we are available to serve the Brazilian market.
Available and ready to enter strongly into Brazil?
Yes, available and ready. But obviously, as everyone knows, this requires adaptation and localization, but END 2 END technology is already ready for the Brazilian market.
A few days ago, the acquisition of NeoGames, a partner of END 2 END, by Aristocrat was completed. What does this represent for the company?
At the end of 2021, a percentage of END 2 END was acquired by the NeoGames Group. As you know, recently Aristocrat acquired NeoGames, and a few days ago it was approved. Thus, END 2 END is part of the Group, and we intend to be the bingo arm of Aristocrat. We hope that this acquisition expands the market for END 2 END, not only in the online world but also in the land-based one.
What are END 2 END's plans for Brazil?
We have many plans for the country, and actually these fair days were much more intense than we imagined. We received visits from many people, both Brazilian and from abroad. As I mentioned, BiS SiGMA has grown a lot, and as a Latin American, I feel proud of the interest in regional providers.
We received Brazilian entrepreneurs and also global companies that are looking to enter Brazil. I had the opportunity to tell everyone that END 2 END products are ready and localized for the Brazilian market.
Source: Exclusive GMB
