GMB - How will the recent regulatory changes in Brazil affect suppliers like Evoplay, and what are your expectations for the market?
Ihor Zarechnyi - The regulatory changes in Brazil represent a significant milestone for the iGaming industry. With a regulated market, there's clarity on operational parameters, fostering healthy competition and providing economic benefits.
For Evoplay, a company committed to continual expansion, this shift opens up new avenues for growth. Generally, we anticipate that these changes will not only catalyse growth in the local iGaming market but also have ripple effects on the global landscape.
While projections suggest Brazil's iGaming market could reach $1.97 billion in revenue in 2024, I think it's too early to make concrete forecasts. Our focus lies more on actively preparing for the market entry.
It includes engaging with regulators and addressing technical, marketing, and operational preparations. We're doing all depending on us to be ready to hit the ground running at full throttle once we receive the green light.
What are Evoplay's plans for when the Brazilian market is fully regulated?
Evoplay has a comprehensive plan for entering the fully regulated Brazilian market. Our primary objective is to introduce Evoplay's innovative game offerings, specifically tailored to local preferences, while forging solid partnerships with various operators. We've established a reputation for fostering strong business collaborations, which we're eager to leverage in Brazil.
At Evoplay, we're committed to entertaining players worldwide. Gaming holds the top spot as the preferred entertainment choice among a significant majority of Brazilians. We aim to cater to both classic casino game enthusiasts and those who prefer more trendy, innovative, cutting-edge games, ensuring that our offerings meet the diverse preferences of the Brazilian market.
With a remarkable 75% internet penetration rate and a burgeoning appetite for online sports betting, casino, and bingo, the country’s online gambling market, according to third-party studies, could skyrocket to nearly $4.03 billion by 2029. This would firmly establish Brazil among the world's top markets.
In addressing Latin America's diverse market, what strategies are you employing to ensure your games resonate well with local players?
To resonate with iGamers from the Latin American market, we adapt to each country, including local regulations, business practices, cultural nuances, and player preferences.
Drawing from our experience in the LatAm market, we've observed a strong preference for both classic and trendy games with simple gameplay. Our most popular titles among iGamers in LatAm during 2023 included football-themed Penalty Shoot-out: Street, Penalty Shoot-Out, Penalty Series instant games, Scratch Match instant lottery-themed title, and Fruit Super Nova, a retro slot featuring high-tech enhancements.
With Latin America's iGaming market poised for substantial growth, we recognise its significance as a pivotal area for business expansion. Our diverse game portfolio aligns seamlessly with the preferences of the region, and we're actively engaged in creating new games and projects.
Such as Bingo, to fortify our presence in both local and global markets. We anticipate robust resonance, particularly within the LatAm audience, which demonstrates a strong inclination toward simplicity in games akin to online Bingo.
Looking ahead, our strategy entails comprehensive market analysis and trend evaluation to ensure the continued creation of content that deeply resonates with Latin American iGamers.
What lessons did you learn about the success of Penalty Shoot-out: Street in LatAm and how has it impacted your approach to game production as well as content roadmaps?
Penalty Shoot-out: Street title made a significant impact. This football-themed game's popularity is rooted in our precise targeting of the audience and catering to their preferences. Penalty Shoot-out: Street offers simplicity, straightforward mechanics, modest bets, and a user-friendly interface. While playing it, iGamers can enjoy the thrill of scoring goals, echoing the deep-rooted passion for football ingrained in the LatAm region's culture.
The most important thing we've learned is that we need to match what we offer with what players like and add new ideas to make our products stand out. It's about striking a delicate balance between novelty and accessibility.
We've extended this lesson to other games, such as Hockey Shootout, which embraces a similar approach of trendy mechanics, and our Adrenaline Rush Pack, featuring three racing-themed games as we strive to deliver experiences to iGamers with diverse preferences that extend beyond the traditional barriers found in casino game provision.
In essence, our strategy revolves around thorough market analysis, attentive consideration of partner feedback, and a deep understanding of the intricacies of local culture.
At ICE London, Evoplay unveiled its new flagship title, Adrenaline Rush, complemented by two other racing-themed games in the pack. Could you share the inspiration behind this release and which types of players each game targets?
The vibe at ICE London was thrilling. Our game stood out as a one-of-a-kind gem in the iGaming realm, garnering attention from partners and other guests alike. They expressed astonishment at its innovative mechanics and underscored its departure from traditional casino games. Inspired by dynamic computer games like Need for Speed, we set out on this adventure to create something truly fresh and captivating for the next generation of players.
The Adrenaline Rush 3D racing game features cutting-edge graphics, adrenaline-pumping gameplay mechanics, and an immersive storyline, grabbing the attention of next-gen audiences with its modern and visually stunning gaming experience.
Similarly, Adrenaline Rush: XCrash, with its crash mechanics, hits home particularly well with the newest wave of iGamers looking for that interactive and social gaming vibe.
Meanwhile, the third game in the pack is Adrenaline Rush: Super Boost, a slot designed for iGaming enthusiasts who appreciate classical mechanics with a twist of innovation.
In our ever-evolving industry landscape, we're all about staying ahead of the game and grabbing the interest of a diverse audience. Our commitment to bringing fresh concepts ensures that our offerings always stand out and continue to draw attention, showcasing our forward-thinking approach and dedication to innovation.
Source: Exclusive GMB
