The company has also negotiated advertisements during breaks for the highest-rated programs on open TV on channels such as Globo and Band.
In recent days, Faro had been creating suspense about the new advertising agreement. The amounts paid were not detailed. But, according to F5, Faro received around R$5 million (US$ 1m).
"In recent years, I had many proposals to carry out campaigns from sports betting companies, but I didn't feel safe and comfortable," commented presenter Rodrigo Faro to F5. He says he decided to accept the new proposal because he believed in the company's credibility.
On the company's side, the fact that he never appeared in campaigns of this kind was positive. "Rodrigo Faro exudes charisma, happiness and lightness. He is also selective when it comes to associating his name with betting companies. We are honored by the trust," says Rafael Borges, country manager at Reals.
The agreement was carried out in collaboration with Wolff Sports, one of the largest sports marketing agencies in the country. The company has been on the market for 18 years and has worked with more than 100 Brazilian football clubs and 700 companies.
The campaign with Rodrigo Faro will also feature exposure on street clocks throughout São Paulo, train wraps in the capital city, and also on celebrity pages led by Banca Digital, such as Alfinetei, among others.
Reals began operations in 2022, in Brazil, where they have been growing exponentially. In 2023, it won the "Rising Star of The Year" award, awarded by SiGMA World, which is the world's largest authority on casino games and online betting.
The platform values security and seeks to offer a dynamic experience for its users. One of the company's differences is that withdrawals are made practically instantly, via Pix.
With 24-hour support from a qualified team, Reals offers odds on thousands of sporting and entertainment events, as well as countless casino games.
"We are all one. We are all real. We are all Real," highlights the company.
Source: GMB
