The iGaming vertical continues to be a dynamic and ever-evolving niche, offering lucrative opportunities for affiliates willing to delve into its complexities. However, finding the path to success may seem like a daunting task.
We'll dive into the valuable tips from Adsterra, a trusted global ad network, to maximize conversion rates and achieve exceptional results in this industry. If you're looking to establish a solid presence in the world of iGaming affiliate marketing, this comprehensive guide is an indispensable starting point.
iGaming Affiliates: What to focus on?
There are many things an iGaming affiliate should focus on to make money and succeed in this vertical. You've probably seen or will see hundreds of gurus passing on a new strategy, a new "hack," saying that such and such thing no longer works, and so on.
However, there are three things that are the pillars of solid growth in the iGaming affiliate market. They are:
1. Building solid relationships with related resources to stay updated.
2. Supporting the good reputation of those you cooperate with and worthy products to work with.
3. Addressing trust issues to support and develop your relationships with partners and clients.
Without this well-consolidated foundation, your payment model strategies or choice of traffic sources risk taking too many "reds."
Important tips for your success as an iGaming Affiliate
Visuals
Attractive designs don't always limit themselves to banners. Recognize that your audience is familiar with the dynamics of the internet: they've been exposed to countless ads and recognize your attempts to draw their attention to promotions.
Therefore, adopt a smooth and integrated approach, similar to transitions in your favorite YouTube videos. Don't forget to prioritize user proximity: push notifications or private chats will certainly generate both clicks and conversions.
Reputation work
Referrals are synonymous with people's trust. Collaborating with a renowned influencer not only expands the recognition of your product but also builds audience loyalty. Resort to reviews, success stories, among other resources to strengthen this relationship.
Tier dependency
Tier level also shapes the entire strategy. For example, Tier 1 responds to adrenaline and excitement; they are interested in anything new and promising. Tier 3, on the other hand, typically adopts a different mindset: its members are not primarily seeking entertainment; they are looking for opportunities to thrive as a reward for hard work.
Inviting and intuitive
Develop your campaigns with a focus on the user: make them as attractive and intuitive as possible from the start. Consistent and complementary elements should follow the same style. For example, if the landing page adopts a minimalist style, creatives should avoid an aesthetic full of vectors to avoid confusing users.
Be honest
There's no need to emphasize this point accurately. Any form of deception or suggestion about it can harm your reputation and compromise your future income opportunities, especially in an industry like iGaming, where trust is crucial and challenges in this regard are frequent.
How Adsterra helps you as an iGaming affiliate?
If you want to avoid all common pitfalls from the start, the best option is to cooperate with a proven and reliable ad network. There are many options on the market, and we sincerely offer you Adsterra as a perfect partner for affiliates of all levels.
With over 10 years of experience in pragmatic media, helping advertisers achieve their KPIs and obtain incredible ROIs. With innovative and high-converting ad formats, and a vertical-friendly policy for iGaming, Adsterra generates a ton of ad views and billions of conversions annually.
The platform features exclusive tools that help affiliates save and invest campaign budgets strategically and efficiently. The Partner Care program ensures a dedicated account manager to help you with your iGaming campaigns.
Click here to try Adsterra. Follow this global advertising network's profile on Instagram or its WhatsApp channel for exclusive tips and promotions.
iGaming Offers: Tips on improving conversion rates with Adsterra?
When it comes to enhancing conversion rates, every detail matters. Adsterra's optimization experts have a complete list of recommendations to apply and increase conversion.
In this journey to improve results in iGaming ads, it is crucial to understand the challenges and explore effective strategies. At this point, Adsterra stands out as an ad network with an exclusive partner care approach. Advertisers have personal account managers and experts in the iGaming vertical to help with whatever is needed in their campaigns. Learn more here.
Let's explore some of the key approaches to boost your conversion rates and achieve the desired success.
* Before starting: It's essential to prepare all necessary materials, such as landing pages, images, slogans, among others. Make sure to review all key benefits, review the strategy, and choose between CPM for a longer conversion process (such as deposits, double deposits, credit card information submission, etc.) and CPA for a shorter conversion process (such as registrations, confirmations, tests, installations, deposit-free logins, etc.). Be aware that results may take time to appear, especially in complex conversions. Additionally, do not underestimate the importance of pre-landing pages.
* Testing: We recommend starting with Popunders, as they combine cost efficiency without the need for elaborate pieces and can generate up to 2 billion impressions per week. Native Ads is also an excellent choice. Opt for a minimum bid and set broader goals, avoiding over-optimization at this time. Additionally, avoid multi-geographical campaigns and start with clean, unfiltered traffic for each region. Don't forget to include tracking tags (#PLACEMENT_ID) in the landing page URL.
* Optimization and acceleration: Monitor your spending closely. Identify and reduce bids on overly expensive traffic sources if necessary. Explore non-traditional platforms for promotion, such as video streaming, anime, among others. Evaluate all ad formats that may be suitable to recover lost traffic. And if you have any doubts, don't hesitate to contact Adsterra's managers!
Source: Adsterra
