Grupo H2 promoted a rebranding and the news doesn't stop there. The company has just appointed former left-back Marcelo as ambassador for one of the brands that has emerged as a multi-entertainment brand in the Brazilian market.
In addition to operating poker houses, Grupo H2 also operates in the area of sports betting and online gaming with the H2Bet website.
On its networks, the group states that “representing the meeting between irreverence and elegance, the M12 brings important values to the H2: a winning history, fun and good humor, high standards of delivery and a lot of experience.”
Taking advantage of all the resourcefulness of the former Fluminense, Real Madrid and Brazilian national team player, Group H2 adopted a new slogan: “Toca e Joga” (Touch and Play), in reference to the football idol in Brazil.
“The touch of the ball, the touch of the music, the touch of the skin, the touch of the screen. Everything is part of the great game of life and H2 invites you to try it,” says Grupo H2.
Marcelo's contract with the H2 Group is for two years and provides for a series of actions to promote the holding and the operating companies, H2 Club, a network with four poker rooms in São Paulo, and H2Bet, a sports betting and online gaming house .
When talking about hiring Marcelo as ambassador, Ueltom Lima, CEO of H2 stated: “We actively participated in the development of the sector in the country, and, 17 years later, we see a movement towards the massification of the sport. Now is the time to bring in a great personality to represent the brand in an institutional way.”
The former player and businessman pointed out: “We provide high-level services in our business. Therefore, I look for partners who also have this characteristic. With H2 the conversation flowed very well in this sense. The guys are transparent and have been working in this market since the beginning,” said new ambassador Marcelo.
Source: GMB
