LUN 25 DE NOVIEMBRE DE 2024 - 11:46hs.
Growth strategy

Pragmatic Play and bplay seal deal to further expand Brazilian foothold

Pragmatic Play has signed its latest Latin American agreement, this time with leading operator bplay to solidify its position in the rapidly expanding Brazilian market. It is the latest deal signed by Pragmatic Play in LatAm, where it continues to grow its commercial presence, aligning with the company’s impressive growth strategy in the region.

The integration of Pragmatic Play’s award-winning products into the operator’s portfolio will allow bplay customers to enjoy a range of Slots, Live Casino and Virtual Sports content, including popular titles such as Gates of Olympus and Blackjack X. 

In total, bplay will gain access to more than 300 Slot titles, market leading Virtual Sports titles, and award-winning Live Casino games as it looks to establish itself in the vibrant Brazilian market. 

It is the latest deal signed by Pragmatic Play in Latin America, where it continues to grow its commercial presence, aligning with the company’s impressive growth strategy in the region. 

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, saidPartnering with bplay reinforces Pragmatic Play’s dedication to delivering unparalleled gaming experiences to players in key Latin American markets and highlights the success in growing its commercial footprint in Brazil.” 

Leopoldo Saravi, Product Manager at bplay, addedPartnering with Pragmatic Play marks an important step forward for us as we continue to provide leading entertainment to our players across the Brazilian iGaming landscape. 

Pragmatic Play’s ever-expanding portfolio already resonates highly amongst players on the continent, so adding its titles to our platform will increase our overall offering and helps us meet the evolving needs of our customer base.” 

Pragmatic Play, headquartered in Gibraltar, is a leading game supplier providing player favourites to the most successful global brands in the iGaming industry.

Powering up new possibilities of play through one single API, the company offers a multi-product portfolio of award-winning slots, live casino, bingo, virtual sports, sportsbook, and more, available in all major regulated markets, languages, and currencies.?? 

Source: GMB