It is BGaming's first time at a fair in Brazil, the first BiS SIGMA Americas. How was the event
We were very happy because last year we came only as delegates, my colleague Paulina Hovar and I, and we told the company that we needed to come. Now we have an incredible stand, very successful, very productive.
We met many new contacts and also strengthened strategies with other clients we already knew in the past, with influence in Latin America. We are really very happy with this. Moreover, it was an opportunity to connect with clients with whom we had negotiated and reinforce our marketing strategy focused on the Latin American market.
Did BGaming come with an expansion strategy or new alliances in the Latin American market, specifically here in Brazil?
Yes, we already had a campaign that we were using for LatAm and now we are reinforcing it. We came with much more content created for the region, we came with material designed for the Latin American and also sectoral audience because it is different from the audience in Brazil, Argentina, Chilean, and so on. So, at BGaming, we strive very hard to study each case separately because, despite there being many commonalities, it is not the same market.
Does this strategy have to do with the launch of the new game Lucky Dragon MultiDice X?
It has a lot to do with it. We chose the hero, the dragon, because we realized that at least in the Brazilian and Latin American market, this type of game is very sought after. It's a crash, it's super simple to play, with very good visuals, with a great soundtrack, and with huge involvement that promises several quick gains. And it's super exciting, not like crash games, to see if the dragon will wake up and suddenly see how far it can go. All of this gets us very excited.
So the acceptance is as great as the previous game, Aztec Cluster?
Aztec Cluster is a great example of our campaign and what we do to work with the player. Our focus is on the player, and it was created in collaboration with CasinoLytics, where we analyzed 10 thousand streamer broadcasts to watch, that is, we analyzed all of this to create the games. So, the game implements mechanics and visual and sound effects that we won't say were tested, but the results are there. In two months, this game became a success, and we are really very happy with it. And we are also happy for this Brazilian market and for this visit. We saw in Capymania, which is a capybara. And we have Scratch Alpaca, which are scratch games, easy, high volatility, with immediate profits, and also works very well for this market.
Sure, like the well-known raspadinhas (scratch cards). Tell us about the created campaign 'When the Art Meets Gaming', where in each place BGaming exhibits, it chooses an artist to create art.
Every time we go with a booth to any of the exhibition countries, we hire an artist, or rather, we collaborate with a local artist so that it can be a reimagining, recreation of our games and characters which has brought us much happiness because it is amazing to see how the artist can take our games and transform them. It's a collaboration that we love every time we go to each country, people already know that we have this marketing campaign and come and ask us with whom we collaborated, in this case, with whom we collaborated in Amsterdam, etc.
Who was the artist chosen now?
A duo of street artists called Clandestinos Art (Bruno Smoky and Shalak Attack), from various countries, they are fantastic. In addition, we donated 10,000 euros to the A7MA foundation, from the capital of São Paulo.
What are the markets sought by BGaming in the short term and what are the expectations regarding them?
We are now expecting to cover the markets of Brazil, Chile, Argentina, and Colombia as the main focus, but without neglecting all the other countries in Latin America. For this, we are resorting to drop campaigns, challenge campaigns, BGaming Challenges.
The campaign we have with the streamers is making our games position themselves at the top, that people know them, know our visuals. As they are so attractive, and the soundtrack is also making the players really know and go after BGaming's games, and that makes us very happy.
Source: GMB
